When it comes to Public Relations, effective
communication is key. While it may seem easy to communicate via writing, it
requires a lot more than the talent to write. There is a saying that goes “it
takes two to tango”. In this context, it takes the skills to write and detailed
information for the agency to craft an in depth document for media houses to
use. So where do these details come from? Well, the Clients. We can draft
“impressive” Press Releases all we want, but without the cooperation of our
Clients in terms of being provided details in a timely manner, it’s merely
words (text) on paper (PDF file) to media houses.
To assist our writing, we often need our Clients to
provide us with accurate information in a timely manner – which doesn't always
happen; not on time at least. That is why in Orchan Consulting, we offer
training opportunities for our Clients. The training does not merely
demonstrate why we chase Clients for detailed information, but it helps Clients
understand and execute the strategy and time frames that comes with Public
Relations, which ultimately make timeliness our cooperative forte.
In these training, Clients explore the process of campaign
planning and timing to ensure best possible coverage by media houses. They will
also understand how to extend a campaign to offer additional media mileage, as
well as how to determine whether a particular event or activity will have media
value.
More importantly, Clients will come to learn about the
time frames in which media houses use with respect to processing information;
consequently ensuring the timely management of the process can take place. In
training sessions such as these, Clients are also exposed to writing Press
Release. The session focuses on writing strong, relevant press releases that
will get noticed. It is important to be as accurate and detailed as possible
when supplying information to the media, as well as to craft a single clear message
that one wishes to convey.
Surely, it isn’t for them to write their own releases –
then why would they hire PR agencies? Not only does this session help them with
their own work in terms of managing information, but they will also understand
what goes into a Press Release. As a result, they provide the Agency with
accurate information promptly, which helps with their own progression
thereafter.
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| 1 Mont Kiara, Citta Mall, Klang Parade |
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| 1 Mont Kiara, Citta Mall, Klang Parade |
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| Ipoh Parade |
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