Orchan Consulting | Asia Sdn Bhd

Every brand leader knows they should be building reputation, trust, and visibility. But when it comes time to commit to PR, out come the usual suspects: “PR is too expensive and doesn’t deliver ROI.” “We can do this in-house.” “Our brand isn’t ready for PR yet.” We’ve heard them all. They sound reasonable on the surface, but scratch a little deeper, and they fall apart. Let’s dig in. 1. “PR is too expensive and doesn’t deliver ROI.” “Smart PR isn’t a cost — it’s leverage that multiplies every marketing dollar you spend.” Look, no one likes tossing money into a black hole. But PR isn’t an expense - it’s a force multiplier. It turns marketing into momentum. PR doesn’t add noise; it builds compounding credibility. It is measurable. Reach, sentiment, share of voice, leads... we’re not flying blind here. Reputation has a price. Ask anyone who’s had to dig themselves out of a brand crisis. It compounds over time. Ads stop the moment the budget dries up. PR...

PR and communications get more bad takes than pineapple on pizza. People love to boil it down to lazy clichés, quick fixes, or dusty old rules; then they act shocked when their campaigns flop, their reputation tanks, or their competitors run circles around them. Time to kill the nonsense. Here are five of the worst myths that keep brands stuck on repeat - and why they need to be buried, fast. Myth 1: PR is just “getting media coverage.” Cute. But that’s like saying a Swiss Army knife is just a toothpick. The truth: Reputation beats reach - trust can’t be bought. Real PR is strategy, not just spin. Media is only one channel; the playground is much bigger. Results are measurable, if you know how to look. Sometimes silence is the sharpest move of all. If you still think PR is just clippings, congratulations - you’re running a 2025 business with a 1995 playbook. “PR isn’t just coverage — it’s chess, not checkers.” Myth 2: “Any publicity is good publicity.” Please. That g...

When you search “best PR agency in Malaysia ,” you’ll find endless lists, awards, and glossy websites. Every agency claims to be the most creative, the most connected, or the most “integrated.” But the truth is: the best PR agency for your brand depends on more than hype or a clever tagline. At its core, public relations is about trust, reputation, and relationships. Choosing the right partner can make the difference between a campaign that fades after a press release, and one that builds lasting credibility. So, how do you separate the buzz from the substance? 1. Look Beyond the Hype A slick website or big client logos don’t tell the full story. Ask: What measurable impact did the agency deliver for those clients? Are there long-term relationships, or just one-off projects? Do they have sector-specific experience (e.g., fintech , lifestyle, NGOs) that matches your needs? The best PR partners don’t just chase headlines. They help you build brand equity over time. 2. Test Their Crisis...