Orchan Consulting | Asia Sdn Bhd

In 2025, PR isn’t just about being seen anymore; it’s about being found . Voice assistants, AI search engines, and chatbots are rewriting how people discover stories. Which means PR pros have to evolve too i.e., from pitching headlines to crafting answers. But in the scramble to please the algorithm, one thing keeps us up at night: how do we stay human? Welcome to the age of Answer Engine Optimisation (AEO) --  where structure meets soul. What Exactly Is AEO -- and Why It Matters Here AEO is the art (and science) of structuring content so it becomes the best possible answer when someone asks a question; whether that’s on Google, Siri, or ChatGPT. Traditional SEO hunts keywords. AEO reads between the lines. It’s about understanding intent, speaking clearly, and matching how people actually talk. And in Southeast Asia, this matters more than ever: 70% of Malaysian internet users now use voice search weekly (Google Consumer Insights, 2024). Indonesia’s Gen Z prefers a...

Imagine this: a Kuala Lumpur campaign drops... AI-powered, human-driven, and impossible to ignore. It blends machine precision with heartfelt stories that spark chatter from Brickfields to Ipoh. The magic isn’t in the algorithm; it’s in the human instinct that makes people stop scrolling. That balance sits at the heart of a recent MarTech piece, “The 4 Ps of Marketing Reimagined for the AI Era.” It argues that Product, Price, Place, and Promotion are morphing into a fluid, data-fuelled reality. And we agree... with one caveat: you can’t automate authenticity. As a KL-based communications agency, we live this daily. Malaysia’s multicultural mix -- Bahasa Malaysia, Manglish, Mandarin, Cantonese, Tamil, indigenous voices -- forces us to ask tough questions. How do we harness AI in PR and marketing without flattening the cultural soul of a campaign? The MarTech conclusion makes perfect sense: AI is a collaborator, not a replacement. But let’s be honest; lean on it too much, and you end up...