Orchan Consulting | Asia Sdn Bhd

Not long ago, we walked into a pitch with a regional brand team. They proudly showed us their “cutting-edge” PR dashboard: a glossy interface packed with charts, graphs, and numbers that spun and updated in real time. It looked impressive. But five minutes in, we asked a simple question: “So, what decisions are you making based on this data?” Silence. The truth is most dashboards are beautiful distractions. They count clicks, mentions, impressions, and sentiment scores; but rarely tie those metrics back to business outcomes. Worse, they give leaders a false sense of control: as if more colourful charts somehow equal smarter strategy. In practice, we’ve seen teams paralysed by dashboards. They obsess over vanity spikes (“Look! Engagement’s up 35% this week!”) but can’t explain whether customer trust actually improved, whether stakeholders feel reassured, or whether sales conversations got easier. That gap -- between what’s tracked and what actually matters -- is where communicators los...

When Orchan first took on Plaza Phoenix (now known as Cheras Sentral), it seemed straightforward enough: announce the redevelopment, rally community support, and reposition the property for the future. But reality hit quickly. This wasn’t just a branding exercise - it was a rescue mission. The project was stuck because over 125 individual strata title owners couldn’t find common ground. Without their alignment, the developer couldn’t move forward. The Challenge of Many Voices Managing external PR campaigns is familiar territory. But navigating more than a hundred stakeholders, each with different concerns and vested interests, was something else entirely. The skepticism was palpable: could communication alone bridge the divide? Even for us, this was outside the usual comfort zone. “The hardest part of PR isn’t always public - it’s bringing people to the table behind the scenes.” This case became one of our most significant PR case studies in Malaysia;  proving that sometimes...