Orchan Consulting | Asia Sdn Bhd

Let’s be blunt: a two-paragraph blurb in the back pages of a trade journal isn’t going to change how decision-makers in Southeast Asia buy. B2B PR has outgrown the era where media relations was the holy grail. The game now is relationship-building; and that means meeting executives where they actually discover, evaluate , and trust new ideas. The shift is happening fast. And the companies still measuring success in “number of press clippings” are quietly losing ground to those shaping conversations directly, in the right places, with the right credibility. The New Reality of B2B Decision-Making Here’s what’s changed: Executives buy through peers, not press. In industries from fintech in Singapore to manufacturing tech in Vietnam, decisions are being influenced in WhatsApp groups, closed-door peer forums, and LinkedIn comment threads -- not glossy magazines. A CFO is more likely to act on what another CFO posts on LinkedIn than on a half-page feature in a trade weekly. Though...

September 2012 marked another milestone for Orchan Consulting Asia, as we clinched the Business-to-Business (B2B) Campaign of the Year award at the Malaysia Public Relations Awards (MPRA), organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia). The winning entry: Chocolate Box PR . Launched by Orchan’s Managing Director, Craig J. Selby, Chocolate Box PR was designed to introduce start-ups and SMEs to the value of public relations. Many of these businesses had compelling stories to tell but lacked awareness of how PR could elevate their profile. Chocolate Box provided an accessible, cost-effective entry point - helping first-time users of PR services prepare, pitch, and gain exposure for their products and services. The package worked as a simple, three-step model: preparing and educating entrepreneurs, developing narratives, and creating media visibility. By doing so, it not only generated recognition for clients but also encouraged a shift in mindset...