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Showing posts with the label Social Media Strategy

QOTD | Safe Social?

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Sadly, it’s true - social media is not a safe space. Not for people. Not for businesses. Not even for brands that think they’ve got it figured out. But here’s the catch: avoiding it isn’t an option. Social media is where conversations (and controversies) happen. What you can do is engage smartly - with a plan, with purpose, and with your eyes wide open. We’ve seen it first-hand: a brand pours months of effort into a campaign, only for a single post (from an overzealous employee or an unhappy customer) to overshadow the whole thing. Suddenly, instead of celebrating wins, the brand is scrambling to do damage control. Because let’s be real: Brand saboteurs will test you. Keyboard warriors (and worriers) will come for you. One wrong move can be amplified in ways you didn’t see coming. That’s why having a solid social media strategy isn’t just “nice to have.” It’s your armour. It’s your shield. And knowing when to clap back - and when to stay silent - is as important as what ...

Orchan Services | What We Do

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  At Orchan, we don’t treat public relations as a standalone activity. PR isn’t just a line item in the marketing mix - it’s an evolving, agile tool that connects across every part of your business. Done right, it helps brands not only communicate, but also adapt, engage, and thrive in times of both opportunity and change.   Our role is simple: to help you craft and deliver messages that matter. That may mean traditional media engagement, stakeholder relations, or change management. It might involve training your team, preparing for crises, or building business continuity plans. Whatever the challenge, we design solutions that meet your needs - not just off-the-shelf tactics. What sets us apart? It’s the mix of deep industry experience, a hands-on approach, and the intuition to know what will actually work for your brand. We’re not just advisors from the sidelines; we’re partners who walk the journey with you - whether you’re building your team’s capabilities or introducing a ...