Orchan Consulting | Asia Sdn Bhd

PR and communications get more bad takes than pineapple on pizza. People love to boil it down to lazy clichés, quick fixes, or dusty old rules; then they act shocked when their campaigns flop, their reputation tanks, or their competitors run circles around them. Time to kill the nonsense. Here are five of the worst myths that keep brands stuck on repeat - and why they need to be buried, fast. Myth 1: PR is just “getting media coverage.” Cute. But that’s like saying a Swiss Army knife is just a toothpick. The truth: Reputation beats reach - trust can’t be bought. Real PR is strategy, not just spin. Media is only one channel; the playground is much bigger. Results are measurable, if you know how to look. Sometimes silence is the sharpest move of all. If you still think PR is just clippings, congratulations - you’re running a 2025 business with a 1995 playbook. “PR isn’t just coverage — it’s chess, not checkers.” Myth 2: “Any publicity is good publicity.” Please. That g...

How Orchan Consulting Asia helps brands navigate change - from Peugeot’s reputation rebuild, to DFSK’s first electric van, to Kao’s trust-building with parents. Change isn’t a slogan – it’s messy, unpredictable, and often uncomfortable. But it’s also where growth lives. At Orchan, we’ve spent years helping brands navigate that tricky space between “what was” and “what’s next.” This series, Orchestrating Change: Stories from the Field , takes you behind the curtain. Real brands, real problems, and the strategies that turned the tide: from rebuilding Peugeot’s reputation before a major launch, to helping DFSK break ground with Malaysia’s first electric van, to showing Kao Malaysia how to win not just market share, but parent hearts. Each story shows one thing: change doesn’t happen by accident. It happens when you orchestrate it with purpose. When Reputation Hit the Brakes - Peugeot Malaysia and the 308 How Orchan Consulting Asia helped Peugeot Malaysia rebuild trust in the 308 throu...

At Orchan Consulting Asia, we’ve never believed in being “sector bound.” Whether it’s consumer brands, tech, F&B, or, in this case, sustainable mobility, we roll up our sleeves and get in the trenches to make sure our clients are seen, heard, and remembered. Recently, we had the opportunity to work with QC Fleet Management Sdn Bhd and DFSK for the launch of the DFSK EC35 all-electric van at the Malaysia Automotive, Robotics and IoT Institute (MARii), Cyberjaya. Beyond being another launch event, it was a milestone moment: an EV designed for last-mile delivery, SMEs, and businesses looking for sustainable fleet solutions . Why the DFSK EC35 Matters “Going green doesn’t have to be expensive.”  - Lim Khoon Yee, Managing Director of QC Fleet Management Sdn Bhd The EC35 proves that sustainability and practicality can co-exist. With zero carbon emissions, lower running costs, and practical design features , it’s positioned as a true workhorse for Malaysian businesses navigati...

Startups don’t have the luxury of time, and they sure don’t have the luxury of big budgets. You’re running lean, fighting for market share, and probably pitching to investors in the same week you’re onboarding your first customers. So why bother with PR - or even consider a PR agency for startups in Malaysia  - when every ringgit counts? Because in Malaysia’s crowded startup ecosystem, credibility isn’t a “nice-to-have.” It’s survival. Why PR Beats Ads (Especially for Startups) Let’s be blunt: you can buy ads. Anyone can. But attention isn’t the same as trust. A Google ad might get someone to click. A social campaign might rack up likes. But the right kind of PR gets you something money can’t buy: belief . People believe what third parties (media, thought leaders, even communities) say about you far more than what you say about yourself. And when you’re a startup - unknown, untested, and maybe a little misunderstood - credibility is the currency that opens doors. Investors, custom...

Reputation isn’t just PR fluff anymore. It’s not about glossy press clippings or a viral stunt that gets you trending for a day. Reputation is a business currency;  and in Malaysia, it’s often the difference between being trusted or being torn apart. Why Reputation Hits Different Here Here’s the thing about Malaysia: people talk. And they don’t just talk... they share, screenshot, forward to family WhatsApp, WeChat or Telegram groups, and pile on in the comments. One slip, one badly phrased remark, one campaign that misses cultural nuance… and you’re not just facing a PR headache. You’re facing community outrage. It’s not just about customers either. Regulators are watching. Investors are watching. Employees are watching. Everyone wants to know: can we trust you? That’s why “just keep quiet and hope it blows over” isn’t a strategy. It’s a gamble - and one that rarely pays off. Short-Term Noise vs. Long-Term Reputation Publicity? That’s short-term. It’s the sugar rush of marke...

Hey there … yes, you! Glad you stumbled in. This is Orchan’s corner of the internet - part soapbox, part diary, part sounding board. Here you’ll find our thoughts on the industry, lessons we’ve learned the hard way, a few rants (constructive ones, of course), and maybe even the odd video when we’re feeling fancy. So, who are we? Orchan’s a comms agency born and bred in Kuala Lumpur, with arms stretching into Singapore, Indonesia, Vietnam, and wherever else clients drag us. We’ve been called many things -  strategic, fast, occasionally loud - but what we're not is cookie-cutter. If you’re after a “copy-paste” campaign, you’ve probably knocked on the wrong door. We believe PR is for everyone. Big multinationals? We’ve worked with PUMA, Dyson, Pernod Ricard, Garmin, and the like. Scrappy start-ups and even hawker stalls? Been there, done that, and loved it just as much. For us, the job is always the same: find your story, polish it up, and get people talking. We also train. Crisi...

Let’s be honest: in Malaysia, HIV / AIDS still sits in the shadows of public conversation. Too many dismiss it as “not my problem” or box it off as something that only affects marginalised communities. Wrong. HIV doesn’t discriminate - and the silence around it only fuels stigma and misinformation. At Orchan, we’ve always believed communication can (and should) drive change. Every year, our Directors pick a cause close to the heart to champion pro-bono. Back in 2010, that cause was AIDS Aware . Partnering with three organisations in support of PT Foundation, we set out to spark honest conversation, fight stigma, and educate people on how to protect themselves. What began as a simple fundraising calendar with a handful of local celebrities turned into a movement. Be The Message snowballed into 42 well-known personalities lending their voices through images, videos, interviews, and education opportunities - amplified further by a full-scale media and advertising campaign. The best ...

Heritage isn’t just about bricks and mortar. It’s about identity. It’s about continuity. It’s about keeping stories alive in a world that’s moving (sometimes too fast) towards the new and shiny. That’s why conserving heritage buildings isn’t a luxury. It’s an absolute must. Beyond being landmarks, they fuel the economy, anchor tourism, and give communities a sense of pride. Melaka & George Town: Icons of the Straits Melaka and George Town stand as testaments to this. Both UNESCO-recognised heritage cities have carved out a place on the global stage - 12 years and counting. So when Orchan had the chance to work with Liu Men Hotel in Melaka, we knew we weren’t just promoting another boutique stay. We were helping amplify a story of heritage reborn. Liu Men: Where Past Meets Present Championed by Jason Pang, Liu Men sits on what used to be six shophouses along vibrant Jalan Tokong. The hotel’s design fuses colonial art deco flair with Peranakan touches, creating a space...

  At Orchan, we don’t treat public relations as a standalone activity. PR isn’t just a line item in the marketing mix - it’s an evolving, agile tool that connects across every part of your business. Done right, it helps brands not only communicate, but also adapt, engage, and thrive in times of both opportunity and change.   Our role is simple: to help you craft and deliver messages that matter. That may mean traditional media engagement, stakeholder relations, or change management. It might involve training your team, preparing for crises, or building business continuity plans. Whatever the challenge, we design solutions that meet your needs - not just off-the-shelf tactics. What sets us apart? It’s the mix of deep industry experience, a hands-on approach, and the intuition to know what will actually work for your brand. We’re not just advisors from the sidelines; we’re partners who walk the journey with you - whether you’re building your team’s capabilities or introducing a ...