The Future of B2B PR in Southeast Asia: Moving Beyond Traditional Media Relations
Let’s be blunt: a two-paragraph blurb in the back pages of a trade journal isn’t going to change how decision-makers in Southeast Asia buy. B2B PR has outgrown the era where media relations was the holy grail. The game now is relationship-building; and that means meeting executives where they actually discover, evaluate , and trust new ideas. The shift is happening fast. And the companies still measuring success in “number of press clippings” are quietly losing ground to those shaping conversations directly, in the right places, with the right credibility. The New Reality of B2B Decision-Making Here’s what’s changed: Executives buy through peers, not press. In industries from fintech in Singapore to manufacturing tech in Vietnam, decisions are being influenced in WhatsApp groups, closed-door peer forums, and LinkedIn comment threads -- not glossy magazines. A CFO is more likely to act on what another CFO posts on LinkedIn than on a half-page feature in a trade weekly. Though...