Orchan Consulting | Asia Sdn Bhd

Back in 2020, I wrote about the tension between “change” and “evolve.” At the time, the big “C” dominated everything, and we were all asking ourselves: does real progress come from forcing change, or from allowing ourselves to evolve? I shared a simple anecdote then: a teenager insisting his parents had changed him, while they countered that he had simply evolved i.e., picking what to adopt, what to ignore, and how to apply it in his life. It stuck with me because it’s true beyond families: people rarely change because someone else tells them to. They evolve because the environment nudges them, and because they choose to. Fast forward to 2025. Different buzzwords, different fires to put out... but the same question is playing out on a much bigger stage. Do we change, or do we evolve? Change is noisier than ever In Southeast Asia, the forces of change are everywhere: AI disruptions  -- Malaysian SMEs are racing to plug in tools, while Singapore is already regulating usage. T...

In 2015, Orchan Consulting Asia was honoured with two significant accolades at Advertising + Marketing Magazine’s Agency of the Year (AOTY) Awards: PR Agency of the Year (Bronze) and the Local Hero Award . The Bronze recognition was awarded based on three key measures: client success, agency performance, and contributions to the broader communications industry. This reflected the body of work Orchan delivered throughout 2014, underscoring our commitment to cost-effective solutions, measurable results, and high-quality campaign execution. Equally meaningful was the Local Hero Award , which celebrates outstanding Malaysian-owned agencies competing in a field often dominated by international players. This acknowledgment highlighted Orchan’s position as a boutique agency that has consistently delivered value, demonstrated thought leadership, and contributed to the development of the local communications landscape. Managing Director, Craig J Selby and Founding Director, Farrell Tan st...