When April Fools Marketing Goes Wrong
Credit Inyenyerinews.org When it comes to holidays and annual traditions, its not a bad idea for companies to join in on some of the fun. Putting up discounts on goods and services just before a long holiday can go a long way with boosting sales and attracting customers. Even something as little as well-wishes or playing along with certain traditions over social media can help make a company more relatable to the consumers. Thus, resulting in an overall gain in the company’s public image. However, companies should keep in mind not to get too overzealous with participating in the festivities. Case in point, Bernstein Crisis Management pointed out that on the 1 st of April 2018, AutoAnything.com decided to take part on the fun and games offered by the one day in the year where you can lie and get away with anything. Well, almost anything. The joke involved e-mails being sent out to randomly selected customers, thanking them for ordering a Tonneau Trampoline that would be de...