Orchan Consulting | Asia Sdn Bhd

Trust isn’t built by what brands say. It’s built by what people experience. Across Asia, consumers interact with brands in multiple ways: news coverage, social media, websites, WhatsApp messages, and customer support. Yet many organisations still operate in silos, with PR, marketing, and customer experience functioning independently. Here’s the challenge: if your press release sounds inspiring but your support replies feel robotic, people notice. If your ad promises one thing and service delivers another, trust quietly erodes…… often before you even realise it. By 2026, silos won’t just slow teams. They can limit credibility and loyalty. But the path to integration isn’t straightforward. Differences in team priorities, tools, budgets, and culture mean seamless collaboration is aspirational, and achieving it requires more than wishful thinking. Why Convergence Matters Consumers Experience Brands as a Whole Audiences don’t separate PR, marketing, or customer service. They experience your...

"Thought leadership” has become one of those overused buzzwords that’s lost all meaning. Every other LinkedIn post promises some grand new vision, some “future of X” prediction, some executive announcing that they too have Deep Thoughts about the state of the world. The result is a mountain of ego-driven fluff no one asked for, and no one remembers. Thought leadership without usefulness is just self-promotion. The thing is people don’t really care about your thoughts . They care about their problems. And the leaders who actually stand out aren’t the ones shouting, “Look at my insight!” but the ones consistently saying, “Here’s something useful you can apply right now.” Think about it: A CEO who publishes a checklist to help SMEs cut energy costs earns far more trust than one who writes 1,500 words about “the coming green economy.” A communications director who shares three phrases to avoid in a crisis briefing will be remembered long after the “Top 10 PR Trends” articl...