Orchan Consulting | Asia Sdn Bhd

In tech, product-market fit (PMF) has always been the holy grail. For SaaS, hitting PMF often feels like crossing the finish line. You’ve nailed retention, customers are sticky, and growth follows. AI? Not so simple. Here, PMF isn’t a milestone. It’s a treadmill that only speeds up. Models evolve weekly, expectations shift daily, and hype fades fast if products don’t deliver trust and real-world value. This matters even more in Southeast Asia’s AI market , which is second only to North America in generative AI adoption. Indonesia and Vietnam are leading the charge, with 42% of ecommerce sellers already using AI. Governments are rolling out AI strategies, and by 2027, AI could pump $120 billion into regional GDP. Big numbers. But here’s the catch: without sustained value, AI ventures burn out fast. SaaS Product-Market Fit vs. AI Product-Market Fit SaaS has always had a playbook: build an MVP, launch, iterate, and once you’ve got PMF, you’re pretty much set. Retention is the golden ...

  When it comes to brand storytelling, few stages rival the adrenaline-charged arena of the MotoGP at Sepang International Circuit. But while the engines roar and the riders chase podiums, the real competition for brands takes place off the track: who can capture attention, spark conversation, and leave a lasting impression long after the chequered flag falls? At Orchan, we had the opportunity to demonstrate just that. Working with Red Bull, we supported Malaysian rider Khairul Idham Pawi (KIP) as he engaged with media and fans during the penultimate round of the Malaysia Motorcycle Grand Prix. The approach was simple yet strategic: take a moment of pure sporting passion and turn it into a branded experience that extended far beyond race day. Super KIP Creating Experiences, Not Just Appearances The Red Bull marquee -- aptly named The Coolest Place on the Hottest Race  -- was more than an air-conditioned tent. It was a carefully crafted space designed to connect r...