Why PR Is Your Franchise’s Secret Weapon
This article launches Orchan Consulting Asia’s Franchise PR Series, exploring how strategic storytelling drives scalable growth for franchise brands across Southeast Asia. Franchise success depends on more than systems; it depends on stories that scale. Public relations (PR) is how those stories move from one outlet to the next, shaping perception and fueling growth across regions. Whether you’re managing one outlet or dozens, your brand’s reputation travels faster than your operations manual. Systems create consistency. PR creates connection. And in franchising, perception isn’t standardised -- it’s earned . The Myth Of One-Size-Fits-All Branding Franchising thrives on replication i.e., logos, menus, uniforms, and service protocols. But when communication is copy-pasted, it loses meaning. Customers in Penang don’t respond the same way as those in Perth. A campaign that resonates in Bangkok might fall flat in Bandung. PR bridges that gap by localising your message without dilut...