Navigating Data Privacy and AI Ethics in APAC PR: A Guide for Brands
Artificial intelligence has been called the future of communications. But in Asia-Pacific, the future comes with fine print. While brands are racing to embed AI into PR and marketing, the real risk isn’t the tech itself -- it’s the rules around it . Ignore Asia’s evolving privacy laws and ethical expectations, and your next PR win could quickly turn into your next PR mess. This isn’t theory. It’s happening now. And for brands operating across multiple APAC markets, the patchwork of regulations and cultural expectations can make the difference between building trust and burning it. The Patchwork Problem: Why One-Size-Fits-All Doesn’t Work Unlike Europe’s GDPR, APAC is far from harmonised. Singapore has the Personal Data Protection Act (PDPA) with strict consent requirements. Thailand’s PDPA only recently came into force, leaving brands scrambling. Malaysia is in the middle of overhauling its law, while China has the Personal Information Protection Law (PIPL), which is arguabl...