Orchan Consulting | Asia Sdn Bhd

You’ve seen the excuses. You’ve heard the myths. “PR is fluffy.” “We’ll just wing it when we need to.” Now comes the deadliest delusion of them all: “We can just do PR ourselves.” On paper, it looks like a money-saver. In practice, it’s a brand grenade with the pin pulled. This is the in-house PR myth --  and here’s why it costs more than any agency retainer ever will. The Squeeze: Where PR Projects Go to Die Your internal team already runs on fumes. PR gets shoved to the side; somewhere between inbox zero and that budget report that was due last week. That press release you swore you’d send? Still sitting in Drafts, growing cobwebs. An agency lives and breathes this stuff. For us, PR isn’t a side hustle; it’s the main act. That’s why opportunities don’t slip through our fingers, because catching them is the job. The Relationship Deficit: Why Media Trust Isn’t Instant Let’s get one thing straight: journalists don’t owe you airtime. They’re drowning in hundreds of copy-pas...

Every brand leader knows they should be building reputation, trust, and visibility. But when it comes time to commit to PR, out come the usual suspects: “PR is too expensive and doesn’t deliver ROI.” “We can do this in-house.” “Our brand isn’t ready for PR yet.” We’ve heard them all. They sound reasonable on the surface, but scratch a little deeper, and they fall apart. Let’s dig in. 1. “PR is too expensive and doesn’t deliver ROI.” “Smart PR isn’t a cost — it’s leverage that multiplies every marketing dollar you spend.” Look, no one likes tossing money into a black hole. But PR isn’t an expense - it’s a force multiplier. It turns marketing into momentum. PR doesn’t add noise; it builds compounding credibility. It is measurable. Reach, sentiment, share of voice, leads... we’re not flying blind here. Reputation has a price. Ask anyone who’s had to dig themselves out of a brand crisis. It compounds over time. Ads stop the moment the budget dries up. PR...

PR and communications get more bad takes than pineapple on pizza. People love to boil it down to lazy clichés, quick fixes, or dusty old rules; then they act shocked when their campaigns flop, their reputation tanks, or their competitors run circles around them. Time to kill the nonsense. Here are five of the worst myths that keep brands stuck on repeat - and why they need to be buried, fast. Myth 1: PR is just “getting media coverage.” Cute. But that’s like saying a Swiss Army knife is just a toothpick. The truth: Reputation beats reach - trust can’t be bought. Real PR is strategy, not just spin. Media is only one channel; the playground is much bigger. Results are measurable, if you know how to look. Sometimes silence is the sharpest move of all. If you still think PR is just clippings, congratulations - you’re running a 2025 business with a 1995 playbook. “PR isn’t just coverage — it’s chess, not checkers.” Myth 2: “Any publicity is good publicity.” Please. That g...