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Showing posts with the label Personal Branding

People are Brands Too!

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Let’s face it. In today’s noisy marketplace, it’s not enough to just have skills. Or experience. Or even a fancy job title. People Google you. They stalk your socials. They make snap judgments before you even say “Hi.” That’s your personal brand in action. Like it or not, you already have one. The real question is: are you shaping it… or letting others do it for you? At Orchan, we know that personal branding isn’t fluff - it’s strategy. Just as companies carefully craft their corporate image, ambitious individuals need to take ownership of how they show up. Because people don’t just buy into brands - they buy into people . Take Dr. Thana Sathasivam, for example. A transformation coach with more than 25 years of corporate, government, and academic experience, Dr Thana recently teamed up with us to launch her book, “Unleash Your Inner Sage.” The book isn’t a dry, jargon-filled manual. It’s written in an easy, approachable style - the kind of guide that feels like a conversation wi...

Building Brands from Scratch: A Conversation with Farrell Tan

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Building Brands | A Conversation with Farrell Tan With over two decades in advertising and PR, our Director Farrell Tan has worked on everything from Coca-Cola to Nokia. We sat down to talk about what he's learned about building brands that actually stick. 1. So, Farrell, you've been in this game for a while now. Take me through how you ended up doing what you're doing. Well, it wasn't exactly planned, I'll tell you that. I started as an intern - and honestly, I was just happy to get my foot in the door anywhere. The accounts I worked on... Reject Shop, Bank Utama, Sheraton Langkawi... not exactly glamorous stuff, right? But you know what? Best thing that could have happened to me. When you're working with smaller budgets, smaller brands, you can't just throw money at problems. You have to actually think. You have to be creative with RM5,000 instead of RM50,000. That discipline... I mean, it stayed with me even when I moved to McCa...

Humans of Orchan | Farrell Tan

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Farrell Tan Founding Director "The Other Boss", but you better call him Farrell So apparently it’s my turn to share a bit about myself. Around the office, I’m often referred to as “the other boss.” And compared to the rest of the team, I’m definitely the more marcom person;  having cut my teeth in international agencies, mentored by some of the best in the business. Truth be told, I never pictured myself in this line of work. Never in a million years did I imagine co-owning an agency with a Kiwi (not the fruit, though some would argue otherwise!) - working with brands I admire and, in many cases, grew up with. Life’s funny that way. I grew up in a fairly utilitarian household in Melaka. My dad was a teacher, my mum a nurse, and like all good government servants, they preached the importance of education: tuition, extra-curriculars, the works. Luckily for us, there wasn’t much to distract us in small-town Melaka back then, other than tree-climbing, neighbourhood b...

Humans of Orchan | Farrell Tan ("The Other Boss")

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Farrell Tan Founding Director "The Other Boss", but you better call him Farrell So apparently it’s my turn to share a bit about myself. Around the office, I’m often referred to as “the other boss.” And compared to the rest of the team, I’m definitely the more marcom person;  having cut my teeth in international agencies, mentored by some of the best in the business. Truth be told, I never pictured myself in this line of work. Never in a million years did I imagine co-owning an agency with a Kiwi (not the fruit, though some would argue otherwise!) - working with brands I admire and, in many cases, grew up with. Life’s funny that way. I grew up in a fairly utilitarian household in Melaka. My dad was a teacher, my mum a nurse, and like all good government servants, they preached the importance of education: tuition, extra-curriculars, the works. Luckily for us, there wasn’t much to distract us in small-town Melaka back then, other than tree-climbing, neighbourhoo...