Behind the Scenes - A Word from the Interns - Our First Media Drop

Edison & Ben Hit the Streets

Late in November and December, we had the chance to go out and experience a media drop for the very first time. New into the business, we weren't sure exactly what this would entail, but perhaps just delivering a few boxes at reception for some journalists. OK, so we underestimated the work that was involved in this.

We were tasked to deliver Pineapple Tarts for SCS Butter, to a selection of publication houses and well-known bloggers. Most of the time, we went with either Christina or Jeremmy - so we weren't allowed to get into trouble on our own.

Before we started each journey, we usually planned ahead. We gave our recipients a call to confirm if they were available to receive the cookies. Upon confirmation, the location of the publication houses and bloggers are saved into Waze in order to avoid unnecessary traffic. We also then decide which location to go first and thereafter so that we arrive on time, and so that we are not darting everywhere across the city.

We went to a lot of publications including The Star, China Press, Nanyang Siang Pau, to name a few. In one day, we delivered to at most 8 recipient publications, depending upon traffic conditions. Some of the days got rough; it could take us the whole day just to finish of the day’s deliveries (although the bosses thought we were enjoying lunch a little too much).

To be honest, things didn’t always go our way. We met a few quirky people along the way. One of the difficulties that we came across was when we were told to come back come another day because the recipient was not available on that day without informing us beforehand. This means that we have to reschedule their delivery time and render our effort down the drain. The most frustrating moment was when we were caught in traffic for hours. By the time we reached the office, it was already night time.

However, all tarts were delivered, intact, all consumed, and a lot of happy smiling faces. So, the hours of driving in circles in the heat was well worth it.

 

Beautifully packed, sumptuous SCS Butter Pineapple Tarts. Indulgent!

SCS outdid themselves with eight delicious new Pineapple Tart recipes.

SCS Butter Drop-Off Goodie Bag.