We've All Got the Piano (Commentary by Farrell Tan)
AI in Communications 2026: Tools Are Everywhere. Strategy Is Not. We've given everyone a piano. We're surprised so few can play. That line has stayed with me because it captures the AI conversation more accurately than most trend reports do. The tools are no longer rare. Everyone can generate content now: automate workflows, summarise meetings, produce visuals, draft campaigns, repurpose a webinar into six weeks of thought leadership before lunch. The barrier to producing communication has dropped. The barrier to producing good communication has not. If anything, the gap between the two has become more visible. The more content floods the market, the more obvious weak thinking becomes. AI doesn't hide unclear positioning but scales it. Generic messaging doesn't become distinctive through automation. It becomes more generic, faster. There is an uncomfortable reality many organisations still avoid naming directly: a lot of corporate communication was already generic be...
