The Hidden Cost of Misalignment: Why Most APAC Crises Start Internally (Commentary by Farrell Tan)
When crises unfold across APAC, attention usually turns outward: regulatory shifts, activist scrutiny, AI failures, geopolitical volatility. Yet in most cases, the trigger is external. The cause is not. Most crises begin internally; not through dramatic failure, but through misalignment. Individually, these appear manageable. Collectively, they create structural fragility. The Fracture Before the Headline Long before an issue becomes public, warning signs tend to exist: Governance frameworks lagging behind technological adoption Regional offices interpreting policy differently Strategic ambition exceeding risk maturity Communications engaged after decisions are finalised None of these look urgent in isolation. But across Southeast Asia and the broader APAC region, where organisations operate across diverse regulatory regimes, cultures and digital ecosystems, inconsistency does not remain contained. Crisis Is Rarely a Communications Problem It is common to categorise crises as messaging...
