Orchan Consulting | Asia Sdn Bhd

The ink is barely dry on Prime Minister Anwar Ibrahim ’s RM470 billion Budget 2026 --  tabled just three days ago on October 10 -- and already the creative and communications sectors are feeling the tremors. At Orchan Consulting Asia , we’ve spent over 15 years turning policy headwinds into brand tailwinds for clients navigating Malaysia’s ever-evolving landscape. So, how does this budget play out for PR pros? The Upside: Fuel for PR’s Digital and Tourism Engines Budget 2026 doesn’t forget the creative economy; it just funnels it into high-growth lanes where PR thrives. With RM140 million earmarked for the “ orange economy ” (arts, culture, and content), there’s still juice left for brands that know how to tell a story with purpose. Creative Incentives on Steroids: The RM110 million in grants for filmmakers producing “nation-building” content (RM10 million ringfenced) opens up fresh PR angles: think media tours, influencer tie-ins , and cultural storytelling that builds so...

In tech, product-market fit (PMF) has always been the holy grail. For SaaS, hitting PMF often feels like crossing the finish line. You’ve nailed retention, customers are sticky, and growth follows. AI? Not so simple. Here, PMF isn’t a milestone. It’s a treadmill that only speeds up. Models evolve weekly, expectations shift daily, and hype fades fast if products don’t deliver trust and real-world value. This matters even more in Southeast Asia’s AI market , which is second only to North America in generative AI adoption. Indonesia and Vietnam are leading the charge, with 42% of ecommerce sellers already using AI. Governments are rolling out AI strategies, and by 2027, AI could pump $120 billion into regional GDP. Big numbers. But here’s the catch: without sustained value, AI ventures burn out fast. SaaS Product-Market Fit vs. AI Product-Market Fit SaaS has always had a playbook: build an MVP, launch, iterate, and once you’ve got PMF, you’re pretty much set. Retention is the golden ...