Orchan Consulting | Asia Sdn Bhd

Most crisis management plans fail the moment reality hits. Here’s why your playbook is probably useless - and what actually works when reputation is on the line. Crisis management plans look great on paper. Thick binders. Colour-coded tabs. Executive signatures on the front page. But when the fire alarm goes off? Most of those plans are about as useful as duit pisang. Here’s the uncomfortable truth: the majority of crisis plans fail the second they’re needed. Not because people don’t mean well, but because the plans are written for boardrooms, not for the chaos of real life. The Big Flaws We See Over and Over 1. Too Slow to Matter Plans are often thick binders or pretty PDFs that require endless approvals before anyone can act. By the time the press statement is “perfected,” the damage is already viral. 2. Too Sanitised to Be Believed Crisis templates are full of jargon and corporate-safe language. But in a real crisis, audiences crave honesty , not clichés. If your response...

When Orchan first took on Plaza Phoenix (now known as Cheras Sentral), it seemed straightforward enough: announce the redevelopment, rally community support, and reposition the property for the future. But reality hit quickly. This wasn’t just a branding exercise - it was a rescue mission. The project was stuck because over 125 individual strata title owners couldn’t find common ground. Without their alignment, the developer couldn’t move forward. The Challenge of Many Voices Managing external PR campaigns is familiar territory. But navigating more than a hundred stakeholders, each with different concerns and vested interests, was something else entirely. The skepticism was palpable: could communication alone bridge the divide? Even for us, this was outside the usual comfort zone. “The hardest part of PR isn’t always public - it’s bringing people to the table behind the scenes.” This case became one of our most significant PR case studies in Malaysia;  proving that sometimes...

At Orchan, we’ve seen consulting at its best - and at its glossiest. Dirty Consultant is our no-nonsense series calling out the theatre, the buzzwords, and the shiny distractions that get in the way of real change. Because true consulting isn’t about polished decks or clever algorithms - it’s about rolling up sleeves, getting into the grit, and facing the messy human reality head-on. Six parts. One truth. Consulting has become too glossy. Too shiny. Too surface-level. Slides instead of substance. Algorithms instead of empathy. Platforms instead of people. That’s why we created the Dirty Consultant series - to call it out. And to remind leaders that real change isn’t clean. It isn’t easy. And it certainly isn’t click-to-download. Here’s the journey we took together: Part 1: She Was! The consultant who rolled up her sleeves, got messy, and truly understood context. (Link:  Are You a Dirty Consultant? She Was! (Part 1) Part 2: Death by PowerPoint Why endless slides d...

At Orchan, we’ve seen consulting at its best - and at its glossiest. Dirty Consultant is our no-nonsense series calling out the theatre, the buzzwords, and the shiny distractions that get in the way of real change. Because true consulting isn’t about polished decks or clever algorithms - it’s about rolling up sleeves, getting into the grit, and facing the messy human reality head-on. Change looks glamorous on stage. Keynote speakers talk about it with perfect slides, smooth metaphors, and big promises. But behind the curtain? Change is chaos. It’s messy conversations. It’s sleepless nights. It’s mistakes, do-overs, and awkward silences in meeting rooms. It’s resistance from people who don’t want their world turned upside down. Real change isn’t clean. It’s dirty. It’s uncomfortable. And it demands more than lip service and buzzwords. But here’s the thing: dirty doesn’t mean impossible. Dirty means real. And real is where transformation happens. At Orchan, we don’t shy ...

Short answer: Yes… and No. Sounds like a cop-out, right? Stick with us. In a perfect world: Sure. Keep everyone smiling. Stakeholders have rights, expectations, and some sense of entitlement baked in. We owe them that. In the real world: Forget it. The bigger and more diverse your stakeholder pool, the harder it gets. Their interests clash with yours. Worse, they clash with each other. You can’t keep everyone happy without losing your sanity (or your business). So what’s the play? Not happiness. Balance. 👉 Meet as many needs as you realistically can. 👉 Keep your organisation’s success at the centre. 👉 And communicate. Loudly. Clearly. Consistently. Because let’s be honest - you’ll never win the “happiness game.” But you can win the trust game. Stakeholders don’t need rainbows and cupcakes. They need to know where they stand. If you’re transparent and upfront, they’ll respect you even if they don’t love every decision. So, stop chasing smiles. Start building trust....