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Showing posts with the label Brand Strategy

Beyond Intent: Structural Reasons Brands Sound Fake Even When They’re Not

The Coming Pay-to-Play Era of AI Search: What PR & Comms Teams Need to Know in 2026 and Beyond

Virtual Influencers in 2026: East Asia’s Hype vs. Southeast Asia’s Reality

The Solo Economy: Rethinking Malaysia’s Next Growth Market

The 3 Biggest Excuses Brands Use to Avoid PR (And Why They Don’t Hold Up)

5 Myths That Keep Brands Stuck

Orchestrating Change: Stories from the Field

Driving Change: Orchan at the Launch of the DFSK EC35 All-Electric Van

Dirty Consultant: Part 6 - Getting Dirty with Change

Dirty Consultant: Part 4 - Best Practice is Worst Practice

PR for Startups in Malaysia: Standing Out in a Noisy Market

Reputation Management in Malaysia: Building Trust Beyond the Headlines