Orchan Consulting | Asia Sdn Bhd

Honest truth? Most  brands are drowning themselves in their own press releases. The logic seems harmless -- “the more updates we push out, the more visibility we’ll get.” But here’s the reality: every fluffy, low-value release chips away at credibility, irritates journalists, and tells your audience you’ve run out of real things to say. Journalists notice. Google notices. And trust me, your market notices too. 68% of APAC journalists automatically delete releases that don’t pass the “so what?” test ( Meltwater, 2025 ). Google’s 2025 algorithm penalises “ thin content ,” including fluffy press releases; dragging down SEO. A Malaysian tech brand saw engagement drop 40% after flooding inboxes with weekly “updates” no one cared about. (PS: We rectified this when we came on-board!) The fix isn’t “more.” It’s smarter . Why Brands Flood the Market With Releases (and Why It Backfires) The optics trap: Teams equate volume with success. Ten releases look busier than th...

Imagine this: a Kuala Lumpur campaign drops... AI-powered, human-driven, and impossible to ignore. It blends machine precision with heartfelt stories that spark chatter from Brickfields to Ipoh. The magic isn’t in the algorithm; it’s in the human instinct that makes people stop scrolling. That balance sits at the heart of a recent MarTech piece, “The 4 Ps of Marketing Reimagined for the AI Era.” It argues that Product, Price, Place, and Promotion are morphing into a fluid, data-fuelled reality. And we agree... with one caveat: you can’t automate authenticity. As a KL-based communications agency, we live this daily. Malaysia’s multicultural mix -- Bahasa Malaysia, Manglish, Mandarin, Cantonese, Tamil, indigenous voices -- forces us to ask tough questions. How do we harness AI in PR and marketing without flattening the cultural soul of a campaign? The MarTech conclusion makes perfect sense: AI is a collaborator, not a replacement. But let’s be honest; lean on it too much, and you end up...