Why Most Crisis Management Plans Are Useless

Most crisis management plans fail the moment reality hits. Here’s why your playbook is probably useless - and what actually works when reputation is on the line. Crisis management plans look great on paper. Thick binders. Colour-coded tabs. Executive signatures on the front page. But when the fire alarm goes off? Most of those plans are about as useful as duit pisang. Here’s the uncomfortable truth: the majority of crisis plans fail the second they’re needed. Not because people don’t mean well, but because the plans are written for boardrooms, not for the chaos of real life. The Big Flaws We See Over and Over 1. Too Slow to Matter Plans are often thick binders or pretty PDFs that require endless approvals before anyone can act. By the time the press statement is “perfected,” the damage is already viral. 2. Too Sanitised to Be Believed Crisis templates are full of jargon and corporate-safe language. But in a real crisis, audiences crave honesty , not clichés. If your response...