QOTD | Safe Social?
Sadly, it’s true - social media is not a safe space. Not for people. Not for businesses. Not even for brands that think they’ve got it figured out. But here’s the catch: avoiding it isn’t an option. Social media is where conversations (and controversies) happen. What you can do is engage smartly - with a plan, with purpose, and with your eyes wide open. We’ve seen it first-hand: a brand pours months of effort into a campaign, only for a single post (from an overzealous employee or an unhappy customer) to overshadow the whole thing. Suddenly, instead of celebrating wins, the brand is scrambling to do damage control. Because let’s be real: Brand saboteurs will test you. Keyboard warriors (and worriers) will come for you. One wrong move can be amplified in ways you didn’t see coming. That’s why having a solid social media strategy isn’t just “nice to have.” It’s your armour. It’s your shield. And knowing when to clap back - and when to stay silent - is as important as what ...