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Showing posts from February, 2015

When PR Does Advertising

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The Naughty Duo - When PR Does Advertising So, you might ask, since we are a PR Agency, would we ever engage in advertising? Our job is to tell clients why a limited budget should be spent on PR initiatives as opposed to ads, but the truth of the matter is advertising and PR work hand in hand (with social media and other initiatives) to create an overall representation of a brand. Therefore, it is only logical, and beneficial, that sometimes it does happen, and we advertise; and we at Orchan have been known to create some pretty distinctive advertisements and occasionally advertise in publications that meet our business needs.   Following all things Orchan, there is a particular 'identity' that we follow - this has evolved through the years, and has stuck because it represents us so well - different, not afraid to challenge the norms, quirky, colourful, and embracing of change.   One campaign Orchan especially enjoyed was a series we did with Advertising+Marke...

Thought Leadership - Malaysian Media Landscape Learning for Uuniversity of Southern California Students

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Orchan Hosts a Group of University of Southern California Students during their Malaysian Business Study Tour Part of our responsibility to the business community is to ensure that we are available to help not only the current generation of business persons and practitioners, but also to be ready to train and mentor future generations. For it is the future generations that will take over our places as we get older (if we ever allow ourselves to retire), but it is also these generations that look up to us all in the industry today to see what we are doing, why and how we are doing it, and to learn from current best practice. In March last year, we were honoured to be invited by the Marshall School of Business (University of Southern California) to facilitate a session with their students on the PR industry landscape in Malaysia. This group of high-achievers, both undergraduate and graduate business students, were undertaking a practical immersion course in Singapore and Mala...

Events: SCS Baking Event

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SCS Butter Reinvigorates Familiar Chinese New Year Classics To usher in the Year of the Ram this Chinese New Year, SCS has taken on the ambitious task of reinvigorating one of our familiar festival classics, the pineapple tart. Just a few weeks back, we conducted an event in Mid Valley whereby Media attended a hands-on baking demonstration with Chef Collin Lim, who stepped participants through the preparation and baking process. Personnel from LiTV, NTV7, Foodsion and The Malaysian Women's Weekly and other participants (even ourselves!) took to the tables to make their own pineapple tarts from scratch. SCS has partnered with The Cooking House to enliven the traditional pineapple tart with eight exciting new recipes that anyone can make at home. These new varietals include Pineapple Cream Cheese, Pecan Pineapple, Berrylicious Pineapple, Chocolate Brownie Pineapple, Caramel Pineapple, Creamy Mango and Pineapple White Chocola...

Blast from the Past: Client Close-Up - Croisette Cafe

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Croisette Cafe Croisette Cafe is a little corner of France in the heart of Kuala Lumpur which offers authentic French bistro food with great value for money. Located in Cascadium Condominium, Bangsar, Croisette Cafe is owned by Chef Pierre, who single-handedly manages the kitchen, with minimum kitchen helpers. Orchan has assisted Croisette Cafe on a number of occasions to facilitate targeted reviews to highlight French cuisine. Pan Fried Duck Breast | Photo Credit: Croisette Cafe Facebook Page Pan Fried Scallop | Photo Credit: Croisette Cafe Facebook Pag e Pork Pate with Toasted Bread | Photo Credit: The Yum List Croisette Cafe as featured on China Press A French Dinner to Please at Croisette by The Malaysian Insider 简约用心法国料理

Blast from the Past: Client Close-Up - Sushi Heng

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Sushi Heng Sushi Heng is an unpretentious stall located humbly in Asia Cafe. Chef Heng is an internationally acclaimed chef who serves some of the most creative sushi dishes. With more than 28 years of experience in the kitchen, Chef Heng was trained by Japanese chefs and has worked in kitchens all over the world including 5 star hotels such as Sheraton and Las Vegas Hilton. Orchan worked with Chef Nicholas Heng on an ad hoc basis to help him promote his culinary ideology and skills to the general public. We have hosted several themed reviews whereby Chef has showcased his masterful skill in constructing sublime sushi creations. Sushi Heng: For The Masses by Clive Mushy over Sushi by The Star Online 创意点孑梦幻食作 by Foodsion

Blast from the Past: Client Close-Up - Five27

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Five27 Five27 at Straits Quay, Penang, is the first New Nordic concept restaurant in Malaysia, where the spirit of New Nordic cuisine provokes inspired dishes. Five27 offers high quality culinary experience through uncompromising attention to detail, with the freshest seasonal ingredients available. The true spirit of New Nordic cuisine is highlighted using innovative techniques and recipes. Orchan was engaged to launch the original Five27 at Straits Quay, Penang, and subsequently its bar area. Orchan also continues to represent its founding Chef and former owner, Chef Nizar Achmad, an accomplished and award-winning Chef who has pioneered New Nordic cuisin ein Malaysia. 瑞典無煙酒吧 by Guang Ming Daily Bringing Nordic Cuisine to Penang by Penang Monthly Nordic Foods in Penang by Guang Ming Daily 北欧料理 by  Sin Chew Daily

Humans of Orchan | Joenathan Jeremmy Jeffery

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Orchan's PR Executive - The other one Ola! My name is Joenathan Jeremmy Jeffery and I’m here to tell you a little bit about myself. I know it’s a long name (my mother came up with it) but you can call me Jeremmy, for short. Some may ask, why not Joe? Probably because there’s more than enough Joe’s around, and I don’t intend to be just another Joe that you used to know. Anyway, I bear the title of PR Executive for the cult that I am currently in; Orchan Consulting. I have dedicated my life to being the slave of the PR industry, after offering 28 steamed chickens at the altar of the Gods. Essentially, I enjoy the company of nice people and food. I take the pleasure of being occupied by unanimated objects (my smartphone). By day, I’m a PR practitioner; and by night, I see myself as an avid gamer. On weekends, I stay at home. Filming an Indonesian sinetron (soap opera) - I wish. My close friends (yes, I have friends) declared that I am selectively-social, even tho...

Client Close-up: Refurbishment of Klang Parade

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A Mall for the People of Klang The iconic Klang Parade was set to open its doors with a brand new outlook and revised tenant mix in December 2013. Purchased in 2012 by ARA Asia Dragon Fund with the objectives of redeveloping and reinvigorating the mall for the Klang community, it was set to become a one-stop destination for leisure and entertainment that meets the modern needs and demands of Klang residents within the vicinity. The all-new Klang Parade Refurbishment works commenced May 2013, and changes for the mall included additional common areas  such as two new Atriums - North and West - which not only added extra dimensions to the existing space, but also enhanced the lighting within the mall with enhanced natural light to the concourse areas. The mall also underwent extensive interior reconfiguration such as new travelators, improved vertical transportation, all to ensure better circulation within the property and to make the mall more conducive for shoppers for an ...

Blast from the Past: Client Close-Up - Ford Supermodel of the World

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Ford Models' Supermodel of the World Malaysia 2009 Officially Launched Ford Models' Supermodel of the World is the largest and most prestigious international modeling competition. Established by Eileen Ford in 1980, Supermode of the World held its first event at the Sporting Club in Monaco. Since its conception, the annual competition has expanded massively throughout the globe including Malaysia, which took place in November 2009. Hosted by well-known personality and presenter Daphne Iking, viewers have seen contestants strive to give their best. With the aid of her personality and humour, Daphne ensured that contestants felt comfortable as they battled on the runway. Daphne is a long time friend of Amber Chia; she has developed an established career in Malaysia hosting numerous types of programmes, from Personal Finance to light-hearted entertainment, both live and recorded. Daphne has also embarked on acting and producing. Amber Chia One of the resident jud...

Blast from the Past: Client Close-Up - Urbano e Fresco

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Urbano e Fresco The aroma of freshly baked pizza, bubbling amatriciana and authentic parmigiano mingles in the air, transforming Urbano e Fresco into the perfect Italian sanctuary. With European art creating the perfect backdrop, Urbano e Fresco provide a cosy and casual dining environment for entertaining your family and friends. As the name intimates, Urbano e Frseco brings a fresh look to an urban setting. This invigorating perspective comes from the chef's insistence on sing only the freshest ingredients available. Some ingredients are especially flown in from Italy to enhance the authenticity of their menu. The Urbano e Fresco a la carte menu provides its customers with the most mouth-watering, a la minute selection, designed to suit every taste bud. Orchan was engaged to help push the publicity for Urbano as they were experiencing low volumes. Since our involvement, numbers and turnover has increased. Original Italian Pizza by The Star 越简单越美味 by China Press ...

Humans of Orchan | Farrell Tan ("The Other Boss")

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Farrell Tan Founding Director "The Other Boss", but you better call him Farrell So apparently it’s my turn to share a bit about myself. Around the office, I’m often referred to as “the other boss.” And compared to the rest of the team, I’m definitely the more marcom person;  having cut my teeth in international agencies, mentored by some of the best in the business. Truth be told, I never pictured myself in this line of work. Never in a million years did I imagine co-owning an agency with a Kiwi (not the fruit, though some would argue otherwise!) - working with brands I admire and, in many cases, grew up with. Life’s funny that way. I grew up in a fairly utilitarian household in Melaka. My dad was a teacher, my mum a nurse, and like all good government servants, they preached the importance of education: tuition, extra-curriculars, the works. Luckily for us, there wasn’t much to distract us in small-town Melaka back then, other than tree-climbing, neighbourhoo...

Blast from the Past: Client Close-Up - Piper-Heidsieck

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Piper-Heidsieck "I'm going to bed with a drop of Chanel  N°5 and wake up with a glass of Piper," said Marilyn Monroe. Such a desirable statement from a desirable icon of her time is testament to the delightful Piper-Heidsieck, the bubbly first created in 1785 by Florens-Louis Heidsieck. And for over 229 years, the band has redefined glamorous, extravagance and creativity in an audacious yet elegant way. Orchan was engaged to communicate brand values of Piper-Heidsieck to media on a project basis, ensuring that media understood the pedigree of the brand. The Audacious Piper-Heidsieck by Passions