Orchan
Hosts a Group of University of Southern California Students during their Malaysian
Business Study Tour
Part of our responsibility to
the business community is to ensure that we are available to help not only the
current generation of business persons and practitioners, but also to be ready
to train and mentor future generations. For it is the future generations that
will take over our places as we get older (if we ever allow ourselves to
retire), but it is also these generations that look up to us all in the
industry today to see what we are doing, why and how we are doing it, and to
learn from current best practice.
In March last year, we were honoured
to be invited by the Marshall School of Business (University of Southern
California) to facilitate a session with their students on the PR industry
landscape in Malaysia. This group of high-achievers, both undergraduate and
graduate business students, were undertaking a practical immersion course in
Singapore and Malaysia, engaging with business and thought leaders, to learn
about and understand the real business environment in the region, from the
horse’s mouth, so to speak.
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| Students from the Marshall School of Business at the University of Southern California Engaging in a Thought Leadership Workshop with Orchan |
The students spent a morning
with Orchan, and our close friend, Alice George (a well-known Malaysian PR
consultant) who we roped in to contribute, discussing the PR and media landscape
in Malaysia, and answering questions about the direction Malaysian businesses
are taking. Sponsored by our client, Spasso Milano, who put on cakes and coffee
for us all in their private dining room, we were able to engage in productive
dialogues along a number of themes key to our organization.
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| Farrell Tan, Craig J Selby (Orchan Directors) and Alice George leading the discussion |
What is it like to represent
small and medium enterprises in Malaysia? What barriers do we face as
practitioners, and what barriers do smaller businesses face in this country?
How much does the government regulate the media industry, and how do we get
around this to ensure maximum benefit for clients? These were just some of the
questions asked, which ranged from SME issues to bigger picture questions regarding
Vision 2020 and where we see the future of business in Malaysia. Fortunately,
no-one asked us our favourite colour of local food! These students were
extremely intelligent and engaging, and asked questions that we seldom heard
from others.
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| Intelligent questions were being asked :-) |
For Orchan, it was a valued
opportunity to share our teams’ perspective on the business and media landscape
with others, and to help prospective businesspersons get a handle on the
business scene in Malaysia, especially for those who are keen on exploring work
opportunities in the country.
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| Quite a crowd. Thanks Spasso Milano for sponsoring the space and the munchies |
We certainly look forward to
crossing paths with these students again!
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| Orchan and Alice George were presented with some lovely mementos from the student delegation |
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