Blast from the Past: SCS Butter
To usher in the Year of the Ram this Chinese New Year, SCS has taken on the ambitious task of reinvigorating one of our familiar festival classics, the pineapple tart. Just a few weeks back, we conducted an event in Mid Valley whereby Media attended a hands-on baking demonstration with Chef Collin Lim, who stepped participants through the preparation and baking process. Personnel from LiTV, NTV7, Foodsion and The Malaysian Women's Weekly and other participants (even ourselves!) took to the tables to make their own pineapple tarts from scratch.
SCS has partnered with The Cooking House to enliven the traditional pineapple tart with eight exciting new recipes that anyone can make at home. These new varietals include Pineapple Cream Cheese, Pecan Pineapple, Berrylicious Pineapple, Chocolate Brownie Pineapple, Caramel Pineapple, Creamy Mango and Pineapple White Chocolate, Oatmeal Pineapple and Green Tea Pineapple. This has been published as a special edition recipe booklet available to SCS customers.
If you're interested in the recipes for the pineapple tarts above, be sure to check out SCS's Facebook page at http://www.facebook.com/scsdairymalaysia or their YouTube channel at http://www.youtube.com/user/SCSDairy.
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| Pineapple tart doesn't necessarily have to be confined into a certain design, and our media friends sure know how to make them more attractive! |
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| SCS also conducted several other workshops to share the prosperity. |
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As you have read previously, we were tasked with delivering Pineapple Tarts for SCS Butter to a selection of publication houses and well-known bloggers, to welcome the Chinese New Year, late last year. (In case you haven’t, you can read it here.) As with any Media Drops, we personally delivered it to their doorsteps. What’s the point of delivering by hand if you weren’t going to do it yourself, right? :)
Following a positive feedback from the Media Drops during Chinese New Year, SCS Butter continued its endeavour during Hari Raya Aidilfitri by coming up with four different types of kuih semperit to be delivered to respective publications and bloggers. Here are some photographs of the kuih semperit so your eyes can feast!
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| Kuih Semperit - Orange Surprise |
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| Kuih Semperit - Nutty |
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| Kuih Semperit - Hazelnut and Chocolate |
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| Kuih Semperit - Cappucino |
While it was physically tiring delivering the pineapple tarts and kuih semperit by hand, the results certainly paid off. Check out what some the publications have got to say about the Chinese New Year pineapple tarts and Hari Raya Aidilfitri’s kuih semperit!
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| Chinese New Year treats with SCS Butter - Oriental Daily |
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| 牛油 浓浓牛油香的凤梨酥饼 by NewTide |
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| 迎接农厉新年的到来 SCS 公司推出创意十足的凤梨酜饼食潽 by Big Orange |
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| Hari Raya Specials (开斋节专辑) by Foodsion |
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| Serikan Raya Dengan Mentega SCS by Saji |
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| New Variations of Traditional Cookie by New Straits Times |
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