Remote
Teams | Let’s Evolve
Communicating effectively with a remote team has
always been one of the biggest challenges of moving or working to an
office-less culture. A lot of the nuance of face-to-face conversation can be
lost over an email or text message throughout remote communication. But, there
are ways to balance these issues.
Successful
Remote Teams Communicate in Bursts
With the Covid-19 pandemic
ongoing, the move to an online workplace has become widespread and may well
endure. But, as many organizations are learning, managing the flow of
communication among remote teams is tricky.
Our latest research
findings have led to insights that can help. They center on the concepts of
burstiness, information diversity, and physiological synchrony, attention to
which can foster creativity, streamline processes, reduce the stress of
multi-tasking, and improve team performance.
Bursting Forth
Human communication is
naturally “bursty,” in that it involves periods of high activity followed by
periods of little to none. Our research suggests that such bursts of rapid-fire
communications, with longer periods of silence in between, are hallmarks of
successful teams. Those silent periods are when team members often form and
develop their ideas — deep work that may generate the next steps in a project
or the solution to a challenge faced by the group. Bursts, in turn, help to focus energy,
develop ideas, and achieve closure on specific questions, thus enabling team
members to move on to the next challenge.
To communicate in a bursty
manner, members of a team should avoid thinking of message-based communication,
like email and texting, as asynchronous, with everyone simply sending messages
to one another whenever they feel like it. Instead, they should align their
work routines and then communicate in short periods when everybody can respond
rapidly and attentively. That’s the route to higher performance.
To facilitate burstiness,
you have to find time when team members can actually focus on individual task
work. This can be challenging if they are also managing childcare and
home-schooling, or caring for other family members, and may not have access to
dedicated workspace. Some teams have managed to find flexibility and common
times very early or late in the day. Coordinating this can be complicated and
stressful, but figuring out when teams can be bursty together can help smooth
out the jagged edges of our Covid-induced remote-work constraints.
How can managers best
create environments that foster bursts of activity? The old-fashioned way to do
this would be to schedule blocks of time when people are open for meetings, and
then do a burst of back and forth communication during those blocks. Newer
technology can help facilitate opportunities to synch up with others more
organically by allowing people to signal if they are busy or available at
different times during the workday. Calendar technology can allow collaborators
to see if someone is in a scheduled meeting and thus not available. Other
technology makes it possible to track activity patterns in documents or on
work-related websites, which can help make clear when people are available for
an interruption. Such tracking can allow organizations to identify good times
for nudging team members to be more bursty. Additional tools, such as a new one
called Minglr, which our team has worked on, can enable ad-hoc video chat that
does not require pre-scheduled meetings or the need to send Zoom invitations.
Organizations can also focus on defining “deep work” times and then can reserve
other time slots for bursty interactions.
Our research has shown that
well-coordinated groups fall naturally into these patterns, and that
encouraging such behaviors leads to better outcomes than mandating them. For
example, if team members recognize that they tend to be more responsive to one
another at certain times, it’s best if they start to shift their schedules and
focus on their shared work at those times so that they can then iterate quickly
on tasks. Managers and teams should work to find new ways to develop awareness
for and amplify those cues so that everybody on the team knows when others are
available.
The bottom line: Worry less
about sparking creativity and connection through watercooler-style interactions
in the physical world, and focus more on facilitating bursty communication.
Less
Is More
The diversity of
information we communicate is critical for effective communication. Diversity
in teams also plays an important role, because it facilitates the exchange of a
greater diversity of information, which in turn boosts team performance.
Our research suggests that
each piece of communication should focus on a small set of topics, because that
creates more information diversity across messages. Small chunks of information
help focus the mind and declutter communications. Have you ever tried to manage
multiple emails from your teammates that span an entire globe of topics? In
that situation, it’s dangerously easy to become lost in searching for
information, or just to get distracted from what’s actually the most important
topic of the moment.
To optimize information
diversity, strive to make each message as focused as possible. Instead of
sending one long email that covers three topics, for example, send three
separate ones. The fewer the number of ideas involved in a given message, the
easier it is to go into more depth and have a back-and-forth exchange about
each one.
All that said, our work
suggests that there’s a tradeoff involved between diversity and burstiness.
Information diversity matters most if you aren’t engaged in bursty
communication, and vice versa.
Better
Synched
Physiological synchrony
also matters. Our work suggests, for example, that video conferencing is not
always beneficial for effective communication. That might seem
counterintuitive, but it turns out that video conferences can disrupt the
non-verbal cues that enhance collaboration and collective intelligence.
When we meet and work
together in person, visual synchrony — notably, facial expression — commingles
with vocal synchrony, which leads to harmonized interpersonal communication.
That’s how people know when it’s appropriate to speak without interrupting, or
how a group understands it has collectively agreed to a solution.
In our research on remote
communication, we’ve found that not having access to visual cues, as is the
case in audio-only calls, actually increases equality in speaking time. This
positively affects collective intelligence. Adding video to these calls, we
found, reduces equality in speaking time — and thus collective intelligence. In
many cases, what this means is that audio-only remote meetings can be more
effective.
The key point from our
findings is simple, if surprising: It’s often a good idea to prioritize audio
over video. Task-focused conversations, in particular, are generally better
when conducted by audio, with participants simultaneously focusing on a
document or a whiteboard that captures and displays their work.
Conversations involving
subtle emotional nuance are likely to be different, however. In such
situations, visual cues can be very helpful. And there are still times and
places for ad-hoc interactions around the virtual watercooler, as long as a
smooth and reliable video connection is possible. At these times, teams can
synchronize through facial expression and voice to convey such fundamental
human qualities as shared attention and empathy.
Smarter
Remote Teams
Our research on effective
communication in remote teams started years before the pandemic, and the
insights that have emerged from our work will prove useful regardless of when
and how we return to the office. Whenever teams are apart physically in work
settings, managers should work to develop burstiness, foster information
diversity, establish periods of deep work without interruption, and tailor the
use of audio and video technologies to meet the needs of particular
interactions. Such practices will help drive remote teams’ performance in our
emerging new normal.
Link: https://hbr.org/2020/10/successful-remote-teams-communicate-in-bursts
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