Blast from the Past - Orchan and the Debut of a Sexy French Car - Orchan Consulting

One of the premium brands that we worked with was French automobile maker Peugeot. Distributor of the more than a bicentennial old marque in Malaysia; Nasim Sdn Bhd, got us engaged to support them in a number of brand building initiatives geared towards enhancing the brand’s identity among Malaysian consumers. A series of challenges in the past had driven the brand to step up, and take affirmative actions in offering better and enhanced products, as well as improved aftersales service, to which their customers have particularly address as one of their concerns.

In conjunction with that effort, the brand was psyching up to introduce to Malaysian its latest award winning model at the time, the Peugeot 308 THP. Enhanced, improved, and significantly sleeker; the 308 served as the touchstone for the brand’s renewed commitment to its customers and fans, that is in offering a cut above products and top-of-the-line services. Orchan supported the client in materialising that through the launch of the new model in Malaysia.

Set at the elegant space of Zebra Square in Kuala Lumpur, the launch event was a mixture of an insightful press conference and an exclusive unravelling of the car itself. A little over three hundred media personnel and friends of Peugeot were present, along with the Peugeot team and personages from Nasim, Peugeot Southeast Asia, and Naza Group; as well as the French Ambassador to Malaysia, His Excellency Christophe Penot.

The first leg of the launch saw the media getting to know about the new model through a press conference led by Chief Executive Officer of Peugeot Malaysia, Dato’ Samson Anand George. The session provided the media with a strong technical exposure and backgrounder of the 308; highlighting the many new and enhanced features, as well as the philosophy behind the design. It was also an opportunity for Nasim to communicate its business direction and current growth trajectory. From Nasim’s vision for Peugeot in the coming months, to its future plans, and its investment in service infrastructure; all were outlined to the journalists present.

After the conference, guests were then invited to another room to witness the unveiling of the 308. With the personages ready, lights flickering, and clouds of smoke permeating the stage, the car ravishingly made its appearance; escorted by models, drawn in by photographers, and received with gusto from the personages and guests alike.

Thereupon, guests were given the opportunity to check out the car and try out some of the features. The feedback was great, with some of the journalists enquired for a test drive opportunity, and many complimenting the sleeker and less curvaceous design of the car, along with its enhanced features, as a measure that Peugeot has stepped up their game. After a great session of discussion over the car, the guests were treated to a nice dinner as to conclude the evening.

Check out some of the coverage derived from the initiative.