Blast from the Past - Client Close-Up: Steinway Youth Piano CompetitionWinning - Orchan Consulting

South East Asian Participants Welcomed into the International Fold

The International Steinway Festival is a renowned event which has been held in Germany every two years since 1987, discovering young talented pianists from Belgium, China, Denmark, France, the Netherlands, Sweden, Spain and Germany. Deserving finalists from these countries were given the opportunity to perform in Hamburg, where they got to interact with other like-minded pianists and explore their own creative musicality.

For the first time since its inception, Malaysian youth pianists were invited to participate in one of the industry’s most prestigious events. To participate, entrants had to submit a video clip of themselves performing three pieces; which was then judged by three prominent musicians in Malaysia. The entries were coordinated via Bentley School of Music, with sponsorship by BMW Malaysia.

The search took several months before its finale; participants were ensured adequate time to enter, before judges begin their selection for semi-finalists. Semi-finalists then keyed it out for a spot in the finale.

Orchan had the pleasure to launch the competition via press conference and media exclusives, which consequently encouraged participants to take part. Media Alerts and teasers were also sent out so as to remind potential participants how to participate in the competition. However, that’s not all. Orchan assisted in profiling the judges along the way, before profiling the exceptionally talented finalists. For the finale, Orchan invited media to cover the achievements by the talented youth pianists and enjoy the stunning concert performed before judges, family, friends, and paying guests.