Client Close-Up: Launch of the all-new Peugeot 308 THP

The Business behind the Award Winning Peugeot Model

Peugeot recently unveiled its latest award winning model, the all-new Peugeot 308 THP. The elegant launch was witnessed by over three hundred media personnel and guests of Nasim Sdn Bhd, and was graced by the presence of French Ambassador to Malaysia, His Excellency Christophe Penot. While the first half of the event focused on the car itself, media were invited for an exclusive Press Conference to follow the main launch event.

The Press Conference was organised on site at the launch, to provide media with a stronger technical expose and backgrounder, highlighting the many new and enhanced features of the 308. It also served an opportunity for Nasim Sdn Bhd to communicate its business direction and current growth trajectory through its Chief Executive Officer, Dato’ Samson Anand George. From Nasim Sdn Bhd’s vision for Peugeot in the coming months, to its future plans, and its current investment in service infrastructure, all were outlined to the journalists present.

It also played the mediator role between Nasim Sdn Bhd and media personnel who had further questions – be it about the latest model, the company’s business expansion plans or where the business is headed towards. Check out the following coverage.