Orchan Consulting | Asia Sdn Bhd

Getting on LinkedIn Does Not Mean We’re Hooking Up Confidence is key for everyone – some are born with it, some achieve it. And then there are others, awkward individuals who are dependent on social-lubricant. No, no. We’re not talking about that (naughty you). Alas, we can’t blame you for thinking about that since social-lubricant comes with its own negative connotation. It implies that one depends on any food, beverage, drug or activity that helps them feel more comfortable in social occasions (don’t we all?). Thanks to the Internet, we no longer have to be physically there for these social occasions. Enter LinkedIn – a business-oriented social networking service (not to be confused with Facebook) for professional networking. LinkedIn is a place to find like minded people and engage with them. Many businesses took advantage of this for cold selling and send out spammy inmails. Relationships everywhere are about building trust, rapport and adding value. Trying to sell fr...

Good Customer Service = Winning For decades, “The customer is always right” or " der Kunde ist König " (the customer is king) has been the core value for business - be it big or small enterprises. It is the fundamental of every business to exhort service staffs into giving customer satisfaction a higher priority. Staying on top of what customers want and what they’re getting is easy for a start-up with few employees and few customers. But as the number of customers and employees increases, the potential for poor services also increases. That's why creating a customer service policy and adhering to it is so important. Customer service is crucial to ensure the success of a business, particularly for SMEs. That was why Brand Laureate approached Orchan’s Managing Director, Craig J. Selby a couple of years back to give his insight on the topic. SME’s – Customer Service Impacts Your Brand - Deal With It! Craig J Selby For all businesses, regardless of ...

Sending Out the Right Message Technology plays a pivotal role in contemporary day-to-day activities of business leaders and entrepreneurs. Almost everyone suffers from textpectation (except the bosses, because, you know, they kinda d on’t need your approval) - obsessed with getting a speedy response from our co-workers, employees, and consultants. However we choose to communicate; the business world today is so fast-paced - we have no choice but to resort to text messaging in any of its forms. Commonplace now, text messaging has evolved from a personal reminder to a chat group. It became a necessity to have at least one chat group that is dedicated to work. Be it on Whatsapp or Telegram, most likely everyone is in an office chat group. However, do people really know how to text professionally? In small and medium-sized businesses, we can all agree that the environment is quite personable. This leads to the creation of an office chat group - which in time can be filled w...

Good Grammar Matters Effectively-worded business communication is imperative. The message/s become purposeful, professional and easily understood by the target audience; without guessing at the writer’s intent, transposing misplaced words or deciphering poorly-constructed sentences. Messages that are error-riddled often feel off-putting. Poor grammar is often associated with ignorance of, or disregard for, established rules, as well as laziness or rushing. Businesses should strive to create thoughtful, polished messages that represent their commitment to accuracy and thoroughness, and reflect the effort put in to all dimensions of their branding. Errorists are killing business. Their unkeyboardinated mistakes should be taken seriously and make sure that they practice proof-reading. This is to ensure that the business doesn’t fall prey to Grammar Nazis, and ending up immortalised over the net. Cyberspace have given us access to witness many failed marketing efforts, ...

Not That Craig’s List: Branding for Start-ups and SMEs It’s no secret that a company’s brand is their reputation; and nothing is more important than reputation. Moreover, every brand has a story to tell, and a good amount of marketing is to ensure that this unique story is conveyed to your customers and potential customers. In this short article for Brand Laureate Magazine, Orchan’s Managing Director, Craig J Selby, looks at how small players and start-ups can engage effectively in public relations initiatives. The key message – public relations is no longer just the tool for bigger business. The BrandLaureate Magazine Is Your Start-Up Brand Newsworthy? Simple answer - most likely, yes! But for the longest of times start-ups have been emerging under the guise that their brand is unlikely to be newsworthy until further into their product lifecycle, or until they devote a significant quantity of cash into advertising and publicity. Let’s explore the typical start-up ...

On a vacation in New Zealand Having worked in the audit and commercial line for four and five years respectively, I thought “why not get more exposure from other industries and accounting practice”? Timely enough, I was introduced to Orchan Consulting through a mutual friend who found out Orchan was looking for an administrator. Before I walked through Orchan’s door on my first day, I couldn’t help but wonder what the team was like; and how the addition of an administrator will affect the company dynamic. Then, I realised there was nothing to worry about. The team was quick to extend their welcome, giving me a sense of belonging; and it turned out to be a fun place to work at where everyone cared for each other like they were family. I believe that’s because Orchan offers an environment where learning and growing professionally (and according to Christina, physically too, as they’ve attended numerous client food reviews) without being judged. With that said, Orchan became ...

All the humans at Orchan seem to have completed theirs, I guess I should do so too before we move on to highlighting the Cats of Orchan, and trust me, we have a few.  I’m Kristy, the resident Creative Executive at Orchan. As with most of the permanent staff here, I started this journey as a PR Intern. I was on a two-month semester break at The One Academy when I decided I wanted to fill the time learning something new, yet still remain related to the creative industry. I still remember the application was a very speedy process: I sent in my resume on Friday, met the boss and the other boss on Sunday, and I found myself at the office on Monday. My 2-month internship have since extended into a part time position (because they loved me too much to let go) and I’ve remained in this office for nearly 2 years now. (Time really does fly!) I am extremely grateful for the experience I have gained here in Orchan, especially because it has contributed immensely to my training as a gr...

Launching CodeAr.my into CyberSpace MotionWorks is a local company that has for over ten years been spearheading initiatives in the tech-relations sector; working with clients to build websites, mobile applications and 2D/3D animations. To offer real and practical solutions beyond this scope, CodeAr.my was conceived as an alternative to coordinate project workflow and interaction. CodeAr.my is an interactive online platform that combines employment with a gaming experience, to allow users to display their technical abilities, with skill points and reward badges, as well as undertake skill-based tests, in order to build their online work portfolio, as well as to bid for projects that people need completed. CodeAr.my advocates work on fractional basis. Technically termed ‘ globalized fractional employment’ , it is an employment model that consists of many part-time and varying-length contracts, rather than maintaining a 9-to-5 desk job. This offers lifestyle advantages to f...

It's About Opening Closed Doors   In any business, expansion is always part of the plan. Be it to branch out to a completely new platform of services or simply expanding our services within the same industry, it is only a matter of time before the vision becomes realised. As a Public Relations company, Orchan has serviced numerous clients from the F&B sector to property and lifestyle. From crisis management to facilitating launch events and more, there is one particular sector that clients have always been asking us about: Design Today, we proudly introduce Orchan Creative Design (OCD) to you; a branch of Orchan Consulting | Asia. Out of the desire to slowly expand Orchan to be more than a full-service agency, giving clients additional services and pulling together broad aspects of marketing communications all under one roof with a multi-talented team underpinning everything, OCD came to be as a branch of Orchan; with a new partner for the project, the now Cr...