Video Alert
Crisis Management Tools | Social Media Best Practice for Stakeholder Outreach During Crisis
Covid still poses many challenges for us all. At this stage, with no clear end or normalisation in sight, and a huge disruption to community, industry, and livlihood, it becomes increasingly essential to have a "crisis response" mindset when working through stakeholder outreach programmes.
Watch Orchan Director, Dr Craig J Selby discuss these issues during an online webinar to business professionals during the recent lockdown. Invited to speak about the broader topic of Crisis Response, Craig decided to explore in detail how community tone, shared experience, business continuity planning, and social media, all come together to help brands stay relevant and connected.
Warning: its a long video, but we are sure you will find it informative and thought-provoking.
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