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Established in the Victorian era by William Penhaligon, Penhaligon’s is an English perfume house which is known for its unique, original fragrances. With a wide array of scents, Penhaligon’s believes in the emotive power of scent and its ability to open doors to a moment in time.

In the effort to embrace the Malaysian market, Penhaligon’s engaged Orchan to introduce the brand and its range of fragrances, as well as gradually develop awareness for the perfume house. An exclusive media event was in the works for select lifestyle media. However, to make this event memorable and stand apart from the rest, we went with a significantly more personal and interactive approach.
Hosted by Penhaligon’s management team and specialist perfumier – who flew in all the way from England, the exclusive media event was aptly held at Carcosa Seri Negara for its Victorian style of architecture and atmosphere. Attended by a number of media, they witnessed the launch of Penhaligon’s range of fragrance over a session of afternoon high tea.

As with any individual, journalists have their own preference when it comes to fragrance. To cater to their individuality whilst demonstrating the versatility of Penhaligon’s, their specialist perfumier worked with each one of them to create a fragrance that they could call their own – and in fact take a bottle of it home!

Check out some of the coverage we got from the media event and subsequent exclusive interviews:
Niche Scents by New Straits Times
Power of Scent by Malaysia Tatler
Fragrant History by The Star
Scent from London by Malaysia tatler
Beauty - Zher Peen by Harper's Bazaar
Clove Highlights by The Star

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