Great Sports | PUMA Social
PUMA Social, the
purveyor of after-hours Social Sports injected fun and irreverence to the
sports sphere by bringing together after-hours athlete from all over the world,
giving them a platform for social exchange and friendly competition all in the
name of fun and camaraderie.
Launched at Cosmic
Bowl, Mid Valley and attended by members of the media and a host of PUMA
Friends such as Jay Menon, Suki, Dennis Lau, Phat Fabes & Ben, Jason Phang,
Jeff Chin Chermaine Poo, Roshan, James Baum, Aric, Attendees were introduced to
the elements that make up PUMA Social’s latest campaign, which include a
personality test and “pimped-up” version of its latest social sports – BOWLING.
The campaign was hinged
by a number of elements including a mood video; cheeky in-store adverts; and a
PUMA Social website that fuses PUMA-created and user generated content that is
updated dynamically on the site. The website was designed to make it easy for
PUMA Social-ites across the nation to share their own competitive scoreboards and
connect with other users via a host of social media platforms such as Facebook,
Twitter and FourSquare.
“PUMA pioneered the
idea of Sport Lifestyle and built our brand on having fun. With PUMA Social, we
are continuing to honour groups of friends who know the joy of playing sports
at the bar rather than at the gym,” said Gabriel Yap, Head of marketing, PUMA
Malaysia.
PUMA 动感泉源 Dynamic Source by NewTide
Fast Five – Last but
not least: Anthony Neely by Galaxie
倪安东 走不停 Anthony Neely – Unstoppable by New Icon
Puma 运动之夜 “After Hour Athletes” by Jasmine
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