The Secret of Modern Day Parenthood | Kao Malaysia
A couple of years back, Kao Malaysia organised an event at Sunway Pyramid in conjunction with Parenthood Day. Primarily catering to parents, both new and seasoned, their aim was to foster an enjoyable, less stressful experience in being a parent. Kao’s campaign, #TheSecretToMyModernParenthood, a part of their on-going initiative, “Welcome to My Modern Parenthood”, served as an educational platform for parents to explore various facets of their role.
Concurrently, the campaign was to promote Kao’s three (3) main products relevant for families. Merries, Attack and Magiclean are Kao’s hallmark solutions in providing parents with assistance for home maintenance and baby care. Kao also targeted the growing number of fathers taking on childcare and household responsibilities.
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Mr Fujiwara, President of Kao (Malaysia) launching the campaign with some children. |
An imitation house (which included kitchen, laundry and bedroom) was set up on stage. This further promoted their products relevant to each area of home management. The presence of children with their parents made the event even more lively and vibrant. It started with a teaser video about the how children appreciate their parents. Love and gratitude filled the air, especially when Mr Fujiwara Masaki, President of Kao (Malaysia) walked hand-in-hand with some children to kick-start the event.
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Mr Fujiwara (right) and the emcee, Nazrudin Rahman (left), launching Kao’s guidebook as part of the Parenthood Day.
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Mr Fujiwara spoke about Parenthood Day and Kao’s outlook on healthy parenting. He was determined in attempting to break the record and making Kao’s “The Secret to My Modern Parenthood” Guidebook being a part of The Malaysian Book of Records. This innovative guidebook offers suggestions regarding child safety and the necessities required in parenting. The guidebook is especially beneficial to first time parents.
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Dr Shalini Shanmugam (left) responding to audience questions. |
Dr Shalini Shanmugam (Consultant Paediatrician | Columbia Asia Hospital) was invited to share her thoughts on Happy Parenthood. She talked about the difference between modern parenting and traditional parenting. She touched on how things have changed over the past few years, and how parenting has engaged in new methods, especially in relation to both parents taking up progressive roles. Dr Shalini’s point of view gave the audience fresh insight.
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Mr Fujiwara (left), Ms Tan Poh Ling (middle), Vice President of Marketing and Mr Ngo Wei Foo (right), Vice President of Sales of Kao (Malaysia)
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A Q&A session ensued with the media, for which there were a plethora of questions.
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| The Sun |
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| Credit Placesandfoods.com |
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