Orchan Consulting | Asia Sdn Bhd

Blast from the Past: K-Food Fair Malaysia 2016 To further encourage the growth of Korean food and beverage (F&B) products in Malaysia, the Korean Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation (aT) hosted the K-Food Fair Malaysia 2016 at both Hotel Istana Kuala Lumpur, and One Utama Shopping Centre.  Hosted under the slogan “Safe and Healthy Lifestyle with Premium K-Food!”, a seminar and media conference session was held on 25 and 26 August, where twenty (20) F&B exporters and forty (40) buyers took part in export consultations at Hotel Istana in Kuala Lumpur. The primary highlight was on allowing Korean brands to familiarise themselves with the halal certification procedure, and also to discuss on appropriate and effective market entry strategies. Three (3) of the key speakers present at the event were Yoo Byung Lyul, Director General of Korea Agro-Fisheries & Food Trade Corporation, Mohd Fakarudin Bin ...

PR Challenges In The Digital Age Public Relations (PR) has been continuously evolving over decades. The PR world started to change drastically after the rise of digital technology. This movement has affected the PR industry in various ways and created new challenges for PR specialists.   The internet has enabled masses to create content such as blogs and articles that enhance the number of channels. This may challenge PR practitioners and communicators to filter through a huge number of additional channels that are appropriate for their clients. It also created a higher opportunity for fake news and misinformation as people can easily publish content online anytime. Hence, negative news and rumours of an individual or a company can spread widely and rapidly over the internet. This would make PR practitioners harder to manage or mitigate the crisis compared to before the digital age explosion.   Moreover, advanced technology has increased the complexity of PR. Before digital te...

U-Turn Flights A journey to nowhere. What an opportunity for those that miss the feeling and experience of air travel during these travel limiting times.   The airlines were clever to take notice of what people are yearning for, time away from home, and supplied that demand, by selling literal roundtrips from their departing airport and to return to that same airport. But prices are high and not many can afford this.   Is having so many people in a confined aircraft for hours safe? Won’t it be breaking Covid prevention protocols?   Although it will be nice to be away from home for a while, you might risk your health by traveling with a large group of people just to be in the skies again.   Another concern would be environmental impacts such as the large amounts of carbon emissions produced from each flight. What do you think? Would you go on these flights to nowhere? Read the article below about ‘Flights to Nowhere’. __________ Travellers snap up Asian airlines' scen...

Video Alert | Communications Planning on a Pivot  Watch Craig and Farrell talk about how to audit and manage your communications planning during and post-Covid in “Communications Planning on a Pivot”, a webinar session as one part of three in the #PRPowerChats Series. The focus of the webinar was on understanding how to communicate during this shared experience, and realigning your message to fit the community tone.  The segment explored how to audit communications and promotions and realign current trends in society to ensure our brand is not negatively impacted.

The Power of Hashtags Who would have imagined a # (pound) sign would evolve into a hashtag and reshape the internet? This numeric sign is called hashtag since 2007 and it became a cultural phenomenon that turned into an indelible symbol in the social media world. Hashtags function to aggregate similar content that eases users to search their interest and connect with others who have similar interests on social media. Some hashtags can become a trend and go viral. Hence, hashtags are commonly used as a digital marketing tool in the business industry because it gives significant advantages for them to grow rapidly and widely in a short time.   Coca-Cola’s globally successful campaign, #ShareACoke started in 2011 and is still running until today during special seasons. This hashtag campaign inspires happy memories by encouraging consumers to personalise the Coca-Cola bottle label and share it to others as a gift. It started to become viral when consumers uploaded their personalised Co...

Plain to Appealing Visuals are essential because it gives your audience the first impression of your brand, you use it to grab their attention. People are able to process images and videos much faster than text because it does not require intelligence or knowledge.   Why are visuals important? Well, it’s the first thing anyone notices. Let’s say that there are two events coming up and you receive the flyers for each. One flyer only had the necessary informational text (time, date, location) and only one photo of the location. However, the other flyer had beautiful high-quality images of what you can expect from the event and has the all the informational text placed strategically in nice-looking fonts. It’s obvious which event you would rather attend. ‘UMU’ pudding shop in Jeju Island, South Korea, has a growing number of followers which has surpassed more than 25k on Instagram and is very popular amongst the locals with many mainland citizens going to the Island just for a cup of ...