Blast from the Past: “Light Up” for Charity by Immerse

Immerse are the wonderful people who designed the Orchan website. They do awesome work for their clients, and like to take it further too, through charity work.

In January 2011, Immerse launched their first innovative charity project. Entering their seventh year of business, Immerse was at a point where they wanted to give something back to the community.

Holding true to their belief of making the world a better place, Immerse created a concept that is simple and thoughtful. They launched an online portal to help raise funds. After visiting some charitable homes, the Immerse team choose to help less fortunate kids after seeing them live in only the most basic living conditions. They selected these Malaysian charitable homes to be benefactors of their effort – Sintamany Orphanage, Happiness Centre for Mentally Disabled Children and Persatuan Warga Tua & Kanak-Kanak.

The concept was simple – to empower people to send a New Year’s greeting, but with a twist. Contributors were able to send colourful messages to people in need; this message was converted into little lights that were plotted on an online Malaysian map to indicate the source of the message. The more lights that reached a home, the more messages it was receiving, and the more people who could learn about the homes’ cause.

As of today, these light messages are still shining on, just like the moon, the stars and the sun. The online portal is still accessible and the heart-warming messages can still be read at their website. Several publications came on board to help spread the light, including New Straits Times and Advertising+Marketing. Well done guys for making a difference.

“Light Up” website by Immerse