Orchan Consulting | Asia Sdn Bhd

Source: www.vikipedia.com As Public Relations practitioners, we deal with editors most of the time. In media relations, one of the major PR strategies is to work with media figures such as reporters, producers and editors to get editorial coverage. Editors in particular are important because they are usually the ones calling the shots in the editorial department. The notion of working with editors can be daunting – after all we wouldn’t know which type of editors we would end up having to correspond with. There are various types of editor in the field – from the really friendly and approachable ones, to the notoriously difficult editors (admit it, they exist). Whenever we drop PR pitches to relevant editors, we would get to experience a range of responses from them, for good or for worse. Rejections are bound to happen, however the best way forward from the “failed” experience is to not take the rejections personally. No matter how amazing your pitches may be, they won’t alw...

Immerse are the wonderful people who designed the Orchan website. They do awesome work for their clients, and like to take it further too, through charity work. In January 2011, Immerse launched their first innovative charity project. Entering their seventh year of business, Immerse was at a point where they wanted to give something back to the community. Holding true to their belief of making the world a better place, Immerse created a concept that is simple and thoughtful. They launched an online portal to help raise funds. After visiting some charitable homes, the Immerse team choose to help less fortunate kids after seeing them live in only the most basic living conditions. They selected these Malaysian charitable homes to be benefactors of their effort – Sintamany Orphanage, Happiness Centre for Mentally Disabled Children and Persatuan Warga Tua & Kanak-Kanak. The concept was simple – to empower people to send a New Year’s greeting, but with a twist. Contributors...

When Beer Inspires Great Cuisine In their relentless quest for sharing their love of beer with the Malaysian Public, bistro- brew house  Craft Brews took it to the next-level by presenting a unique dining experience through beer-inspired cuisine. This exclusive dining experience was about drawing together the rich culture of cooking and eating in Malaysia and innovating with fun, distinctive approaches. This unique dining experience was enabled by "Cuisine Riot", a team of Malaysian-based TV Chef's, who not only took time to talk with and present to the crowd, but also displayed some of their art through  table-side  preparation. The celebrity Chefs incorporated the newly launched Roque range, creating both special cuisine and a unique entertaining experience. Guest were treated to dishes that blended perfectly with the five selected award-winning Roque beers, allowing people to find new ways to experience and appreciate beer. Craft Brews saw it as th...

As you may have read previously, we were tasked with delivering Pineapple Tarts for SCS Butter to a selection of publication houses and well-known bloggers, to welcome the Chinese New Year, late last year. (In case you haven’t, you can read it here .) As with any Media Drops, we personally delivered it to their doorsteps. What’s the point of delivering by hand if you weren’t going to do it yourself, right? :) Following a positive feedback from the Media Drops during Chinese New Year, SCS Butter continued its endeavour during Hari Raya Aidilfitri by coming up with four different types of kuih semperit to be delivered to respective publications and bloggers. Here are some photographs of the kuih semperit so your eyes can feast! Kuih Semperit - Orange Surprise Kuih Semperit - Nutty Kuih Semperit - Hazelnut & Chocolate Kuih Semperit - Cappucino While it was physically tiring delivering the pineapple tarts and kuih semperit by hand, the results certainly paid off....

Previously we talked about reputation management, and the importance of maintaining and safeguarding your reputation. Not a long, an incident involving the leak of HIV patients’ identities caused an uproar in Britain. According to an article by Josh Halliday and Jessica Elgot, the sexual health clinic has accidentally sent out a newsletter, disclosing patient’s names and email addresses. This matter proves to be a serious case of data breach. From a Public Relations viewpoint, what can we learn from this circumstance? When a data breach happens, many factors could be the cause of it, including human mistakes. Here, we can see how the 56 Dean Street clinic faces possible legal action taken against them for the breach. Or worse, trust in the brand will falter and could potentially be the downfall of one’s brand and company. One of Britain’s leading sexual health clinics has apologised after mistakenly revealing the identities of hundreds of HIV-positive patients. The ...

The youth are the future of our industry. As such, it’s always a great experience to interact with upcoming graduates and share with them industry experience, but to also get their input in terms of how they think and react to a range of situations. As part of our commitment to the industry, and to helping the next generation (beyond offering internship opportunities), I recently gave a Guest Lecture at HELP University in Kuala Lumpur. Invited by the President of IPRMSA (HELP University), I enjoyed leading a two hour session discussing Crisis Management in the Digital Age. This is a great topic, and relevant to every brand today, as keyboard warriors and keyboard worriers have the potential to impact our reputation, and when things do head south, the power and speed of the internet can whisk away control of the narrative from the brand (or those managing it) to armchair experts who will have us believe all the conspiracy theories in the world are coming together to target you, spe...

Source: www.facebook.com A character with great personality, coupled with allure, who on top of it all cooks with fascinating flare – you have Chef Nizar Achmad, who takes on a whole new level of the 5 C’s: charismatic, charming, captivating, crafty, and most importantly – CHEF. Passionate about food since his teenage years, Nizar undertook culinary training in Auckland back in 1993. He worked his way up as a chef beginning in New Zealand, then Australia, Sweden and Norway, before moving back to Sweden to become the head chef in Söders Bönder – where his unique concept created a new lunch menu every day for over 300 guests, followed by busy dinners. Subsequently, he became the Executive Chef and owner of Carpe Diem Bar & Restaurant in Stockholm. Later on Chef Nizar returned to his roots in Indonesia for several years to become the Executive Chef for Jackrabbit Restaurant, before visiting Malaysia to become a consultant guest chef for Suffolk House in Penang for three...

I remember the first time I stepped foot into Orchan – it was for my internship interview. I was dressed to a tee, looking my best and ready to ace my interview! To my surprise, everyone I met that day at Orchan was dressed in their most comfortable outfit instead of the suits and / or dresses that I’ve anticipated. Clearly, I was overdressed and stood out like a sore thumb. Throughout my experience at Orchan, I was allowed to wear comfortable shirts and jeans (except when we were arranged to meet our clients – remember to always look your best when meeting with your clients!). Well, I definitely consider wearing comfortable clothing at work a privilege; I am able to work in a more relaxed environment and not constantly fussing over how I look. That being said, the same rule does not necessarily apply to other Public Relations companies. All companies have different cultures – some have strict dress codes, some allow their employees to dress up casually. To me, the most import...