Blast from the Past - Event: Mystical Eve by ENCORP Strand - Orchan Consulting

On 31 December 2011, ENCORP Strand ushered the new year of 2012 with an amazing countdown party. Aptly themed “Mystical Eve 2012”, the New Year’s Eve Countdown Party was held at the Red Carpet Avenue in ENCORP Strand. Poised with a big stage, state-of-the-art sound system, climate controlled outdoor atrium and loads of parking and other facilities, attendees of “Mystical Eve 2012” celebrated the countdown to New Year without the hassle of logistical hassles of being in the city centre.

The countdown party was hosted by well-known TV personalities Julie Woon and Megan Tan, featuring a stellar line-up, world-class aerialists ala Cirque de Soleil, illumination laser light show, 3-D projection mapping and fireworks. Some of the performers included international pop princess Mizz Nina; hip hop doyenne Joe Flizzow; rock band, Pop Shutvit; indie-darling, Reza Salleh; Neo-Soul crooner, Najwa Mahiaddin; and violin virtuoso, Dennis Lau and his compatriot, world-ranked beat boxer, Shawn Lee. Besides, enthralling party-goers was a unique performance by “Laser Man”, a duo with the ability to dance in sync with green laser lights!

The highly-charged evening of diverse entertainment and fantastic ambiance wowed the 5,000-strong crowd at ENCORP Strand. The crowd was also introduced to the “3D Projection Mapping” which broadcasted images into giant screens, highlighting ENCORP Strand’s overall development and architectural mastery. At the stroke of midnight, party-goers were also treated to stunning and multi-coloured fireworks, further enhancing party-goers’ New Year’s Eve countdown experience.

Orchan was given the task to conceptualise a media event to launch “Mystical Eve 2012” New Year Eve’s Countdown Party, besides inviting and hosting them for the event. Various media organisation were also approached to secure media partnerships.