Source:
oursocialtimes.com
What are influencers? Influencers have the
ability to popularise trends and creativity, especially in fashion and
entertainment. With social media influencers are able to reach out and engage
with followers in a more direct way, closing the gap between the two. Nowadays,
influencers are usually celebrities and bloggers – they have amassed huge
numbers of following and their lives are often scrutinised (for good or bad).
However, one thing that cannot be denied is the power of influencers to
(literally) influence. Influencers may not be traditional media, such as print
publications, however they can open up many opportunities for brands to connect
to potential customers.
Influencers are
usually given many perks – this drives people to try and strike out as an
influencer, particularly by becoming a blogger. However, to become an
influencer is not always sunshine and rainbows. In her article, Genna Tan humorously describes the types
of influencers in Singapore. Whether you agree with her perspective on the
types of influencers, you must admit that influencers can sometimes break or
make a brand.
Source: microarts.com
1.
The Wannabe Fashionista
There are two kinds of fashion influencers
out there – the ones who actually have style, and the ones
that just…don’t. Although her photos are usually shot with a
top-notch camera, the Wannabe Fashionista’s OOTDs are sadly unimpressive.
In fact, they mostly consist of mismatched outfits from some blogshop with an
act atas name like Chantelle La Belle Couture (no, really). Her poses are also
kind of um, serious. Because it’s called high fashion modelling
OK??
Don’t mind my awkward legs, I’m just being a MODEL
k. (Source: Smosh.com)
Naysayers who don’t believe in influencer marketing clearly don’t
read beauty blogs (the good ones, at least). I don’t know
about you, but whenever I read a blogpost about some new makeup product, I’m
just like OMG THIS IS MAGIC I MUST HAVE IT. And then I dash to the nearest
Sephora/Watson’s to buy the product right away. #shutupandtakemymoney
Don’t know why I would ever need so many pink
lipsticks but…BUY THEM ALL! (Source: makeupbeautyblog.com)
3. The Xiaxue Wannabe
Whether you love or hate her, Xiaxue is still one of the biggest social
media influencers in Singapore (and maybe even the region). As such, it’s not
surprising that there are dozens of wannabes out there who try to play the
controversy card to rise in the ranks. Oh honey, not to burst your bubble but
blogging about plastic surgery has been done (and dusted). Ho hum.
(Source: xiaxue.blogspot.sg)
4. The One Whose Life You Wish You Had
This is the influencer
who seems to have all the right boxes ticked – she’s photogenic, fashionable
and has the perfect boyfriend/husband (on social media, at least). Some love
her and some don’t care much for her It Girl label, but one thing’s for sure –
everyone wants to be her. Or have her closet, at least.
Lalala
let me just take a selfie in my shoe closet, which also happens to look
like a department store. (Source: fashionaddictedfoodies.com)
5. The Photogenic One
The Photogenic one is
the influencer who looks good in anything, from any angle. Whether she’s
smiling, squinting, looking up or looking down, she always looks
good…even when she’s not posing at all. I don’t know about you, but most
of my candid photos usually entail having one eye bigger than the other
(O_o) and/or my hair looking like a nest.
When
caught off-guard in a candid photo… Source: dramafever.com/allkpop.com)
6. The Has-Been
This
is the influencer whose blog was on everyone’s bookmark list…in 2008. Now,
she’s been reduced to random advertorials (armpit whitening, anyone?), posting
gratuitous bikini photos and promoting her blogshop instead (because all good
bloggers need to own a blogshop k). Time for a career change, perhaps?
You
know it’s time for a change when the only influence you have is over chee ko
peks and random wannabes. (Source: imgflip.com)
7. The Faker
From speaking in
an affected accent to schmoozing with the right people, The Faker will go
to great lengths to create a facade of popularity. It’s fairly easy to
spot him, because he’ll be the one with the suspiciously high numbers
(in relation to his actual popularity). I mean, something’s fishy if he’s
got the same number of followers as people who are ten times more well-known
than him right?
Whenever he’s
confronted with the question of buying followers, he’ll play the plausible
deniability card (“Buy followers?! Oh no, I actually welcome a purge! Because I’m
innocent! But of course, I can’t tell if all of
my followers are real or not. Someone might be trying to sabotage
me with fake followers k.”) – but it doesn’t matter, because everyone
knows he’s as fake as his China-made knock off watch.
Ain’t
nobody got time fo’ yo scamming ways. (Source: imgflip.com)
8. The One You Don’t Know Why Is
Famous
This is the influencer
who’s famous for, well, nothing…unless you count an over-the-top designer bag
collection as an accomplishment. Her Instagram is filled with countless
photos of her head-to-toe designer OOTDs, taken by a photographer who may
or may not have been her maid. She also usually completes her photos with tai
tai-esque quotes like “Can’t wait for my massage after such a long day of
shopping!” Because you need to emphasise how fab your life is OK?
(Source:
quickmeme.com)
9.
The Buay Paiseh One
The Buay Paiseh One
gives other influencers a bad rep, because she’ll (somewhat ungraciously) try
to score free stuff and invites from PR/Brand reps by asking for
“collaborations”. Look lady, no one’s going to take you seriously when you’re
writing from iluvmichyxoxo93@gmail.com. And when you have such shockingly bad
grammar.
Yes,
because you’ll reflect so well
on our brand. With your spectacular writing and photography skillz.
(Source: imgflip.com)
10. The Deluded One
The Deluded One, as
the name so aptly describes, is the blogger/Instagrammer who acts like an
influencer…but has an embarrassingly small extent of influence. She’ll send
companies her stats and advertorial rates, and sign off with something noob
like “Pls reply me by this week.” Sometimes, she might even get nasty when
a company refuses to work with her (anybody remember the Janiqueel incident?).
Tsk tsk, didn’t your mother ever teach you to be polite when asking for
something?
The
Internet never forgets. Ever. (Source: smithankyou.com)
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