Blast From The Past: AIDS Aware

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Let’s be honest: in Malaysia, HIV / AIDS still sits in the shadows of public conversation. Too many dismiss it as “not my problem” or box it off as something that only affects marginalised communities. Wrong. HIV doesn’t discriminate - and the silence around it only fuels stigma and misinformation.

At Orchan, we’ve always believed communication can (and should) drive change. Every year, our Directors pick a cause close to the heart to champion pro-bono. Back in 2010, that cause was AIDS Aware. Partnering with three organisations in support of PT Foundation, we set out to spark honest conversation, fight stigma, and educate people on how to protect themselves.

What began as a simple fundraising calendar with a handful of local celebrities turned into a movement. Be The Message snowballed into 42 well-known personalities lending their voices through images, videos, interviews, and education opportunities - amplified further by a full-scale media and advertising campaign.

The best part? Every ringgit raised went straight into PT Foundation’s programmes - funding food, shelter, care, education, and support for those most at risk of HIV in Malaysia.

Because awareness isn’t just a campaign. It’s a responsibility.

Renewed Hope Fuels Mission by TheStar - Metro
Celeb Power for AIDS Awareness by New Straits Times - Life & Times
Bersama Kita Tangani AIDS by InTrend
Star Power by The Star Two
AIDS Awareness by iFeel
Facebook This? by Harper'sBazaar

Message For Hope by Style


AIDS Awareness by Health & Beauty

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