BFTP | Heritage Tourism: For the Love of Old

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Heritage isn’t just about bricks and mortar. It’s about identity. It’s about continuity. It’s about keeping stories alive in a world that’s moving (sometimes too fast) towards the new and shiny.

That’s why conserving heritage buildings isn’t a luxury. It’s an absolute must. Beyond being landmarks, they fuel the economy, anchor tourism, and give communities a sense of pride.

Melaka & George Town: Icons of the Straits
Melaka and George Town stand as testaments to this. Both UNESCO-recognised heritage cities have carved out a place on the global stage - 12 years and counting.

So when Orchan had the chance to work with Liu Men Hotel in Melaka, we knew we weren’t just promoting another boutique stay. We were helping amplify a story of heritage reborn.

Liu Men: Where Past Meets Present
Championed by Jason Pang, Liu Men sits on what used to be six shophouses along vibrant Jalan Tokong. The hotel’s design fuses colonial art deco flair with Peranakan touches, creating a space that’s both nostalgic and stylishly modern.

Step inside and you’re greeted by a striking red spiral staircase, antique treasures, and bold lounge chairs; all whispering (and sometimes shouting) the stories of Melaka’s colourful past.

How Orchan Made It Shine
Late in 2019, Liu Men brought Orchan in to help spread the word. Our approach? A theme-based social media strategy rooted in the hotel’s cultural DNA: from its interiors to its neighbourhood heartbeat.

We activated reviews, invited influencers, and even landed Liu Men in Harper’s Bazaar (Bazaar Cities section). Malaysian personalities Daphne Iking and Aishah Sinclair checked in, too - showing audiences the magic of a heritage staycation.

Why This Matters
Liu Men is more than a hotel. It’s a reminder of why Malaysians must continue preserving heritage. Gentrification has sparked renewed interest among younger generations, and projects like Liu Men prove heritage can be cool, relevant, and commercially viable.

Heritage isn’t about resisting the new. It’s about weaving the old into the now - creating destinations with depth, identity, and lasting appeal.








Want to Tell Your Story?
At Orchan, we help brands like Liu Men find their voice, connect with audiences, and build relevance. If your brand has a story that deserves to be heard, let’s talk.

📧 changenow@orchan.asia ðŸ“ž +603-7972 6377



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