Orchan 4.1.2

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Hey there … yes, you!
Glad you stumbled in.

This is Orchan’s corner of the internet - part soapbox, part diary, part sounding board. Here you’ll find our thoughts on the industry, lessons we’ve learned the hard way, a few rants (constructive ones, of course), and maybe even the odd video when we’re feeling fancy.

So, who are we? Orchan’s a comms agency born and bred in Kuala Lumpur, with arms stretching into Singapore, Indonesia, Vietnam, and wherever else clients drag us. We’ve been called many things -  strategic, fast, occasionally loud - but what we're not is cookie-cutter. If you’re after a “copy-paste” campaign, you’ve probably knocked on the wrong door.

We believe PR is for everyone. Big multinationals? We’ve worked with PUMA, Dyson, Pernod Ricard, Garmin, and the like. Scrappy start-ups and even hawker stalls? Been there, done that, and loved it just as much. For us, the job is always the same: find your story, polish it up, and get people talking.

We also train. Crisis comms, media strategy, stakeholder engagement - the stuff that keeps leaders awake at night. We don’t just hand you theory; we bring battle scars and lessons that stick.

Our approach is simple: we dig into your business until we understand it better than you’d like us to. Then we fight for what’s right for your brand. We’re not “yes men” - if something doesn’t serve your long game, we’ll say it. Brand sustainability is the name of the game, and communication is one of its strongest legs.

Behind the madness are two directors: Farrell Tan (20+ years in the PR trenches, everything from FMCGs to property) and Craig J Selby (academic-turned-entrepreneur with a taste for crisis comms and change management). Different backgrounds, same mission: helping brands navigate, adapt, and orchestrate change.

At the end of the day, we like to keep it real. Good PR gets you noticed. Great PR gets you remembered. We aim for the latter - and usually, a little more.

Want to connect?
📩 changenow@orchan.asia
📍 Level 23, NU Tower 2, Jalan Tun Sambanthan, 50470 Kuala Lumpur

Or stalk us here:
Farrell Tan → LinkedIn | farrell@orchan.asia
Craig J Selby → LinkedIn | craig@orchan.asia


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