Driving Change: Orchan at the Launch of the DFSK EC35 All-Electric Van

-

At Orchan Consulting Asia, we’ve never believed in being “sector bound.” Whether it’s consumer brands, tech, F&B, or, in this case, sustainable mobility, we roll up our sleeves and get in the trenches to make sure our clients are seen, heard, and remembered.

Recently, we had the opportunity to work with QC Fleet Management Sdn Bhd and DFSK for the launch of the DFSK EC35 all-electric van at the Malaysia Automotive, Robotics and IoT Institute (MARii), Cyberjaya. Beyond being another launch event, it was a milestone moment: an EV designed for last-mile delivery, SMEs, and businesses looking for sustainable fleet solutions.



Why the DFSK EC35 Matters

“Going green doesn’t have to be expensive.” - Lim Khoon Yee, Managing Director of QC Fleet Management Sdn Bhd

The EC35 proves that sustainability and practicality can co-exist. With zero carbon emissions, lower running costs, and practical design features, it’s positioned as a true workhorse for Malaysian businesses navigating the transition to electric fleets.



Key Features of the DFSK EC35

We kept all eyes on the details during the launch because they matter to the decision-makers:

  • Battery & Charging: Powered by a 38.7kWh lithium-ion battery with CCS connector. DC rapid charging takes it from 20%–80% in 35 minutes; AC charging completes in 6–7 hours.

  • Range: ~268km (WLTP) or 200km in city driving per charge.

  • Safety & Convenience:

    • Tyre Pressure Monitoring System

    • Pedestrian Warning System (below 30km/h)

    • Triple reverse sensors + reverse camera

    • Automatic headlights in low-light conditions

    • Vehicle finder function via key fob

  • Design Practicality: Extra ground clearance, large windshield, high visibility headlamps and taillights.

  • Interior: Intelligent instrument panel, one-touch gear selector, power windows, and central locking.

  • Capacity: Available in 2- or 5-seater configurations; payload up to 1,090kg; rear access height 1270mm and width 1440mm.

  • Efficiency: Estimated savings - 33% on servicing, 78% on fuel compared to petrol/diesel vans.

  • Warranty: Five years or 120,000 km on powertrain.

  • Pricing: RM130,000 (excluding registration & insurance). Leasing options: 3–5 years.

Why This Launch Matters for Malaysia

The EC35 isn’t arriving in a vacuum. With government import duty exemptions on CBU EVs (2022–2023) and road tax exemptions until 2025, the timing couldn’t be better.

For businesses, the van represents more than just a fleet upgrade; it’s a step into future-proofing operations with cleaner, cost-efficient mobility.

Orchan’s Role: Making the Story Resonate

Events like this don’t just happen. From media engagement to narrative building, Orchan worked to ensure the EC35 launch was not just another ribbon-cutting, but a story that landed in the right spaces - business media, sustainability circles, and the broader public conversation about EV adoption in Malaysia.

This is where being sector-agnostic gives us an edge. We understand how to position technology, mobility, and sustainability narratives so they cut through the noise and earn attention where it matters most.

Quick FAQs 

Q: How far can the DFSK EC35 drive on a single charge?
A: About 268km (WLTP) or 200km in city conditions.

Q: How long does it take to charge the EC35?
A: 35 minutes (DC rapid, 20–80%) or 6 - 7 hours (AC fast charge).

Q: What’s the payload capacity?
A: Up to 1,090kg, comparable to petrol or diesel vans.

Q: Is it cost-effective compared to a petrol van?
A: Yes - 33% cheaper in servicing and over 78% cheaper in daily fuel costs.

Q: Is the EC35 available for leasing?
A: Yes, between 3–5 years, with a starting sale price of RM130,000 (excluding registration/insurance).

Looking Ahead

The DFSK EC35 is more than a van - it’s a signal of where mobility is heading in Malaysia: sustainable, efficient, and designed for business realities.

For us at Orchan, this project underscored how vital it is for agencies to be nimble, cross-sector, and forward-looking. We’re proud to have played a part in amplifying a story that matters - not just for our client, but for the industry and the environment.

Email: changenow@orchan.asia. Or call +603-7972 6377.





Comments

Post a Comment

We value clear, constructive input. Spam and off-topic comments won’t be published -- but sharp perspectives always are.

Popular posts from this blog

How to Choose the Best PR Agency in Malaysia: A Practical Guide for Brands

-
Image
When you search “best PR agency in Malaysia ,” you’ll find endless lists, awards, and glossy websites. Every agency claims to be the most creative, the most connected, or the most “integrated.” But the truth is: the best PR agency for your brand depends on more than hype or a clever tagline. At its core, public relations is about trust, reputation, and relationships. Choosing the right partner can make the difference between a campaign that fades after a press release, and one that builds lasting credibility. So, how do you separate the buzz from the substance? 1. Look Beyond the Hype A slick website or big client logos don’t tell the full story. Ask: What measurable impact did the agency deliver for those clients? Are there long-term relationships, or just one-off projects? Do they have sector-specific experience (e.g., fintech , lifestyle, NGOs) that matches your needs? The best PR partners don’t just chase headlines. They help you build brand equity over time. 2. Test Their Crisis...
Read more

Are You a Dirty Consultant? She Was! (Part 1)

-
Image
At Orchan, we’ve seen consulting at its best - and at its glossiest. Dirty Consultant is our no-nonsense series calling out the theatre, the buzzwords, and the shiny distractions that get in the way of real change. Because true consulting isn’t about polished decks or clever algorithms; it’s about rolling up sleeves, getting into the grit, and facing the messy human reality head-on. Are you a dirty consultant? She was. Back then, she didn’t sit behind a shiny desk. She pulled night shifts. She rode shotgun with truckers. She sweated it out in the warehouse. She asked the tough questions: to managers in ties, and to workers in boots. She refused to give advice until she knew what the advice meant for the people who had to live with it. That was consulting. Now? Consultants stroll in polished and perfect. Designer suits. Fresh slides. Laptops glowing like neon signs. They sell “platforms” and “solutions” and “engagement dashboards.” But they won’t get their hands di...
Read more

Stop Trying to Be Everyone’s Favourite: Why Bold Branding in Southeast Asia Wins by Standing Apart

-
Image
We recently came across a sharp piece from ET BrandEquity titled “Stop Trying to Be Liked: Why Great Brand Strategy Repels More Than It Attracts.” It struck a chord with us at Orchan, because we’ve seen the same truth play out across Southeast Asia: the strongest brands don’t aim to please everyone. They stand for something, and by doing so, they inevitably turn some people away. But here’s the catch; in our region’s complex cultural mix, bold branding can be both a strength and a risk. Done well, it creates loyalty and cultural relevance. Done poorly, it sparks backlash or fades into noise. (Libresse V-Kebaya Campaign) Malaysian Brands That Took a Stand Libresse’s V-Kebaya campaign (2021) used vulva-inspired kebaya designs to challenge taboos around women’s bodies. For some, it was empowering; for others, offensive. The backlash eventually saw it pulled, but it trended for weeks, boosted sales, and even won awards. It showed how boldness, rooted in local culture, can make a brand impo...
Read more