Got a Crisis, 'Spare'?
With the inevitable publication of 'Spare', I bet the Palace ran through quite a few unexpected scenarios too!
You don’t have to be a member of the Royal Family to ‘war-room’
your brand response to any potential issue though. It's simply good common sense for brands to be prepared.
War-rooming is a fantastic tool to help your brand prepare
for potential crises. As an exercise within your corporation, it links together
all those involved in crisis response, and can be conducted as part of the Crisis
Planning phase – developing your Crisis Playbook, or as a team-building
activity to get everyone on the same page. It can also be used regularly to
update your playbook in response to potential new threats, or to involve newly
appointed team members.
Orchan runs War Room training for crisis, among other
training options and consultancy to ensure your brand is ready should something
turn south. Reach out to us changenow@orchan.asia
to discuss your needs.
If you're interested in the Palace's preparation to 'Spare' check out the following article from the New Zealand Herald! : War-Rooming for Spare
No comments:
Post a Comment