Safe Social | Protecting Your Business
Reputation Online
by Craig J
Selby
It’s scary
really.
An employee posts a personal opinion
online.
It’s a tad
controversial.
Or perhaps
just plain offensive.
People
willingly take offense.
They share
the post calling employee out for
their indiscretion.
Employee takes it down, but it’s too late.
The
dominoes have started to fall!
Keyboard
warriors stalk employee, and discover
(deduce) that they work for your brand.
The
messages and threats start coming, first via PM, then via an orchestrated viral
campaign to pressure your brand to fire employee.
Chaos,
expense (time and funds), and unwanted negative attention to your brand.
What is
your reaction? What do you do? I mean, it’s not even your company social media
that made the post initially.
Orchan
recently hosted an evening workshop / discussion forum on issues relating to developing social
media guidelines for businesses – the ultimate aim being “protecting your
business reputation online”.
It was a great opportunity for us to delve into this issue, and to
look forward, in terms of how to develop ethical social media guidelines for your brand(s), how
to help empower your employees to be responsible netizens, and on how you can
protect your brand from external crises such as these.
Orchan is
actively involved in the auditing of social media guidelines, editing and
drafting of guidelines, and training teams to both develop and update
guidelines, as well as training teams how to work with internal teams to ensure
understanding and compliance with guidelines.
Keen to
learn more about how we can help, drop us a line changenow@orchan.asia for a chat.
No comments:
Post a Comment