Better to be Talked About Than Forgotten?

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Any Publicity is Good Publicity, Right?


The PR world is messy enough as it is.

You’ve got teams jostling for quality exposure, strategies trying to keep up with shifting landscapes, and the endless battle of beating back fake news. And just when you think you’ve got the game figured out, along comes a new irritant cluttering our feeds: “Nuisance PR.”




 

Publicity born out of sheer nuisance - not merit.


A tactic where the goal isn’t to add value, but to rile people up. Do something outrageous, annoying, or just plain pointless - so long as people can’t stop talking (or ranting) about you.

Harry & “Mememe’ghan” have turned this into an art form: endless headlines, endless drama, zero actual contribution. It’s not about substance; it’s about noise.

And here’s the kicker: Nuisance PR works.

It breaks the internet, fuels hot takes, divides audiences, and keeps a brand at the top of the conversation - even if that conversation is mostly groans and eye-rolls.

The problem? While brands with stories worth telling are fighting for space, nuisance-makers steal column inches with cheap antics. Popularity - and yes, sometimes sheer stupidity - outpaces fact, context, and actual brand narratives.

Oh, the entitlement.

So is all publicity good publicity? If “being talked about” is the only KPI, maybe. But if you’re building something real and lasting, ask yourself: is being the loudest nuisance really the legacy you want?

Sometimes the boldest move is refusing to play the nuisance game at all.

Check out the following article on Nuisance Public Relations, and see the strategy behind those annoying narratives that irk us.


Rise of Nuisance PR!

 

“All publicity is good publicity”, right? Well, you decide! 

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