Any Publicity is Good Publicity, Right?
The PR world can be complicated as it is.
Jostling to
get quality exposure for Clients; curating a strategy that will adapt to the
ever-changing landscape; and beating the fake news cycle are just some of the
challenges PR folx face.
Add to that,
a relatively ‘new’ phenomenon that’s cluttering up our channels: “Nuisance PR”.
Publicity that is
generated by sheer nuisance and not by merit…where creating nuisance is the
dominant strategy…by doing something that will get you on the nerve of the
audience, albeit, with a caveat that the audience needs to keep talking about
you, hating you!
Not a
strategy that we like to employ, but a strategy to get “seen” when you really
have no substance to offer at that time; and to get your Client ‘top-of-mind’.
Harry & ‘Mememe’ghan do it all the time; their endless stories “just
because they can” rather than anything meaningful to contribute.
Nuisance PR
is emerging as a “internet breaker” – to push people to have opinions, to push
people to divide opinions, and of course, to get your Client / Brand being
talked about, even if it isn’t in the most positive frame of reference.
Oh, the
entitlement!
But it’s
also emerging as a competitor for Brands to get column inches, as “popularity”
and maybe even “stupidity” wins numbers against facts and brand narratives.
Check out
the following article on Nuisance Public Relations, and see the strategy behind
those annoying narratives that irk us.
“All publicity is good publicity”, right? Well, you decide!
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