Social Media Policies | 'Safe Social' & Protecting Your Brand Reputation from Inside!

Safe Social | For Brands

Any company, big or small, needs a Social Media Policy to help guardian their reputation. Even if their company has no social media presence, their employees may be creating one by virtue of their personal actions online.

 

A growing concern for employers is how to manage their employees’ social media use and its potential impact on their brand. Social media gaffes made by employees can have a very real impact on your business. Business owners should protect their company as much as possible with their own social media policies.

 

Companies of all sizes need to retool their social media policies so as not to infringe on their employee’s rights, while making sure to protect themselves as well. Some companies have cracked the code – but not all. When crafting your social media policy, make sure you address the following:

 

1. It creates a safe space for employees to share their concerns before going online.

2. It outlines what's considered confidential information.

3. It's clear about the consequences of your employees’ actions online.

4. It designates a company spokesperson responsible for answering questions about your company on social media.

5. It discusses the proper way to engage with others online.

6. It discusses what's considered borderline and illegal.

7. It reflects the company’s culture.

8. It educates employees.

Orchan runs specific training in Social Media Policy Development & Implementation, among other training options and consultancy to ensure your brand is proactive and protected. Reach out to us changenow@orchan.asia to discuss your needs.