Orchan Consulting | Asia Sdn Bhd

Any Publicity is Good Publicity, Right? The PR world is messy enough as it is. You’ve got teams jostling for quality exposure, strategies trying to keep up with shifting landscapes, and the endless battle of beating back fake news. And just when you think you’ve got the game figured out, along comes a new irritant cluttering our feeds: “Nuisance PR.”   Publicity born out of sheer nuisance - not merit. A tactic where the goal isn’t to add value, but to rile people up. Do something outrageous, annoying, or just plain pointless - so long as people can’t stop talking (or ranting) about you. Harry & “Mememe’ghan” have turned this into an art form: endless headlines, endless drama, zero actual contribution. It’s not about substance; it’s about noise. And here’s the kicker: Nuisance PR works. It breaks the internet, fuels hot takes, divides audiences, and keeps a brand at the top of the conversation - even if that conversation is mostly groans and eye-rolls. The problem? While...

It doesn’t take much. One employee. One “innocent” post. One opinion too far. Next thing you know - it’s blowing up online. Offense taken. Screenshots shared. Keyboard warriors in full attack mode. Even if your employee deletes it, too late - the internet never forgets. And now the mob has tracked them back to you , their employer. Suddenly, your brand is in the firing line. PMs roll in. Hashtags trend. A campaign starts to pressure you into action. What started as their personal post has become your PR nightmare. So, what do you do? That’s exactly what we unpacked in Orchan’s recent Safe Social workshop . We dug into: How to create ethical, practical social media guidelines that actually work. How to empower employees to pause before they post. How to shield your brand when online crises come knocking. Because this isn’t about stifling voices. It’s about protecting reputations. And in today’s climate, that’s survival. At Orchan, we don’t do dusty, forgotten policy PD...

  Social media can be a brand’s best friend - or its biggest headache. Even if your company doesn’t officially “do” social, chances are your employees do. And whether they mean to or not, what they post can create a public perception of your brand. Sometimes flattering, sometimes… not so much. Here’s the tricky bit: companies can’t just slap down draconian rules and call it a day. A smart social media policy balances protection of the brand with respect for employees’ rights. It’s not about muzzling people - it’s about setting clear expectations, creating awareness, and avoiding those dreaded “viral gaffes” that have taken down more than one careless brand. When drafting (or refreshing) your policy, make sure it actually works in practice. That means it should: Give employees a safe space to raise concerns before they go public. Spell out what counts as confidential (so no one accidentally leaks the next product launch). Be upfront about consequences — clarity beats sur...

Got a Crisis, 'Spare'? With the inevitable publication of 'Spare', I bet the Palace ran through quite a few unexpected scenarios too!   You don’t have to be a member of the Royal Family to ‘war-room’ your brand response to any potential issue though. It's simply good common sense for brands to be prepared.   War-rooming is a fantastic tool to help your brand prepare for potential crises. As an exercise within your corporation, it links together all those involved in crisis response, and can be conducted as part of the Crisis Planning phase – developing your Crisis Playbook, or as a team-building activity to get everyone on the same page. It can also be used regularly to update your playbook in response to potential new threats, or to involve newly appointed team members.   Orchan runs War Room training for crisis, among other training options and consultancy to ensure your brand is ready should something turn south. Reach out to us changenow@orchan.asia ...